Lee Kum Kee has launched its national “Unlock 1888 Good Fortune” promotion, running until November 23, 2025 and offering more than $20,000 in prizes. The campaign takes its cue from the brand’s founding year, 1888, and the cultural significance of the number eight in Chinese tradition. Prizes include a major $1,888 award, 50 prizes of $188 and 100 consolation prizes of $88. Any Lee Kum Kee product purchased from Coles, Woolworths or participating Asian grocers qualifies as an entry. Shoppers simply upload their receipt via the promotion website or through in-store QR codess The promotion comes from a brand that has been a fixture in Asian sauces and condiments for more than 135 years. Favoured by chefs and home cooks, Lee Kum Kee has long helped Australians introduce Asian flavours into everyday meals. Its philosophy centres on attention to detail, with quality ingredients selected from farm to production to support consistent, reliable results in home kitchens. With hundreds of products globally and a wide range available locally, the national promotion offers entry points for every cooking style. Source: onetwo agency Find more food and drink updates on Crumb Wire.

Kinder Bueno is marking the festive season with the launch of its first Advent Calendar, available exclusively at BIG W. The brand, known for its light texture and hazelnut flavour, introduces a calendar designed to offer a small treat each day in the lead-up to Christmas. Inside are Kinder Bueno Classic Minis, Kinder Bueno White Minis, Kinder Bueno Eggs and a Kinder Bueno Bar, giving shoppers a mix of familiar products across the month. The calendar is positioned as an option for gifting or personal use, adding a simple element of anticipation to the holiday countdown. The Kinder Bueno Advent Calendar, priced at $23.00, is available for a limited time at BIG W stores across Australia and online. Source: iD Collective Find more food and drink updates on Crumb Wire.

Bulla has unveiled a new range of ice cream products for summer, adding five launches across its Murray St Ice Creamery and Splits lines. The family-owned dairy producer is expanding its presence in the freezer aisle with new flavours and a refreshed take on a long-running classic. Murray St Ice Creamery has introduced two new 1L tubs made with fresh Australian milk and cream. Pistachio Raspberry Ripple combines roasted pistachios with a raspberry swirl and is available exclusively at Woolworths. A second variety, Salted Caramel with Speculoos Biscuits, blends salted caramel ice cream with pieces of spiced Speculoos biscuits and is stocked at Woolworths and independent retailers. “At Bulla, we’re proud to keep innovating while staying true to our family dairy heritage,” said Chris Martin, Head of Marketing at Bulla. “Our latest ice cream creations are more than just new flavours – they’re crafted moments of indulgence designed to bring a little joy to Aussie households.” Bulla has also reimagined its long-standing Splits range in a scoopable 1L tub format. The new range pairs fruit sorbet with Bulla Real Dairy Vanilla in a half-sorbet, half-ice cream blend. The tubs come in Mango, Raspberry and Lemon-Lime, all made with real fruit juice. Mango is available at Woolworths, while Raspberry and Lemon-Lime can be found at Woolworths and independents. Further product launches are planned for later in the season as the brand continues expanding its summer offering. Source: Theory Crew Find more food and drink updates on Crumb Wire.

Grill’d has responded to a wave of online chatter suggesting its OP81 Burger is “cursed”, following a surge of tweets, TikToks and memes linking the menu item to recent twists in F1. The company has leaned into the joke, acknowledging the theory and noting that more than 330,000 Australians have already ordered the burger. To capitalise on the discussion, Grill’d is releasing a limited run of Sorry Not Sorry merchandise, including T-shirts, caps and tote bags featuring lines such as “Sorry (Not Sorry) since 2025” and “Certified Cursed”. The collection is slated to be available for a short time, although no firm release window has been confirmed. The brand has also published a Sorry Not Sorry playlist featuring tracks like Sorry by Justin Bieber, Apologise by One Republic and Please Please Please by Sabrina Carpenter. Grill’d reiterated its support for Oscar Piastri, describing the F1 driver as a key part of the story behind the OP81 Burger and a figure the company continues to back. The campaign follows a rise in playful online speculation that the OP81 Burger is “cursed” and impacting Piastri’s performance. One user even commented, saying “[Grill’d] sold the Oscar burger at the Australian Grand Prix, and you know what happened there…” in reference to an error that cost Piastri a podium position at his home race. Grill’d has capitalised on this moment to highlight its broader social activity. The company has directed customers to its Instagram page, where it has posted a public “apology” addressing the joke. The message is signed off simply: Love, Grill’d. Source: iD Collective Find more food and drink updates on Crumb Wire.

Victorian food brands, Bippi and Uncle’s Smallgoods, have teamed up to release a hot honey Christmas ham for the upcoming festive season. The product is infused throughout with Bippi’s chilli honey and Uncle’s free-range pork, presenting a new take on the traditional Christmas ham. The ham is seasoned from the start rather than glazed at the end. Each batch is tumbled with a brine made from Bippi hot honey, fresh and dried Bippi chillies and Uncle’s usual lightly salted brine. The hams are then cured, hand-netted and smoked over Australian hardwoods for six hours. The process creates a flavour profile that highlights aromatic chilli notes, honeyed sweetness, balanced salt and hardwood smoke without relying on high heat. The idea came from Uncle’s Smallgoods General Manager Bert Glinka’s long-running interest in Bippi chillies. “Bippi’s chilli products have been part of our test kitchen for years,” said Glinka. “We’ve always loved how fresh and aromatic their chillies taste – not just heat for the sake of it. With hot honey booming this year, it felt like the right moment to give the Christmas ham a new Australian flavour story. This is tradition, but with a spark.” It is an approach that aligns with Bippi’s own view on flavour. “What we love most about this ham is how naturally the flavours come together,” said Ben Circosta, Founder of Bippi. “Our chilli honey brings freshness and fragrance rather than intense heat, and Uncle’s has woven that through the ham in such a considered way. It’s Christmas, but with a distinctly modern Australian flavour story.” Both businesses are based in Victoria and focus on considered production. Uncle’s uses Australian Certified Free-Range female pork with 100 per cent meat content and no fillers, stabilisers, emulsifiers or artificial colours, which differs from many commercially available hams that contain lower meat percentages. Bippi produces its hot honey in small batches using Beechworth honey blended with its own dried chillies. The hot honey Christmas ham has been created with warm-weather entertaining in mind. It can be served cold for picnics or baked and glazed with Bippi hot honey for a festive finish. “Summer is when Aussies gather – picnics, backyard tables, long lunches, family events. Turning up with something unique like a Hot Honey Ham sets the scene for a great time,” added Glinka. The ham is available in two sizes: a 1kg nugget ham priced at $50 and a 4kg ham priced at $220, which is exclusive to Uncle’s Smallgoods. Customers can pre-order online until December 7, purchase from Uncle’s Deli in Dandenong or find the 1kg ham at selected retailers, including Ritchies Fine Food Stores, Harris Farm Market, Boccaccio and LaManna Fresh. Source: littleBIG Find more food retail updates on Crumb Wire.