Krispy Kreme rolls out new Matcha Moment collection

Source: Supplied

Krispy Kreme has announced the launch of its first Matcha Moment collection in Australia, marking the brand’s entry into the growing #matchaholic trend.

Available for a limited time, the Matcha Moment range includes two doughnuts and three matcha-based drinks.


The launch reflects ongoing interest in matcha across food and beverage, particularly among younger consumers and creator-led food culture.

The limited-edition range includes:

Matcha Ring Doughnut – An Original Glazed doughnut dipped and drizzled with matcha-flavoured truffle icing.

Strawberry Matcha Doughnut – A strawberry-filled doughnut with a matcha-flavoured coating, finished with white icing drizzle and sour raspberry sprinkles.

Matcha Latte – A smooth blend of creamy matcha green tea with steamed, frothy milk of choice.

Iced Matcha Latte – Matcha green tea served over ice with milk of choice, with a hint of sweetness.

Iced Strawberry Matcha Latte – A blend of fruity strawberry puree, layered over ice with milk of choice and topped with creamy matcha green tea.

Krispy Kreme ANZ’s Marketing Director, Aimee Cutajar, says: “The wait is officially over. Our fans love trying fun new flavour combos, and matcha has been at the top of the wishlist. We’re so excited to bring this global trend to life across our doughnuts and speciality drinks, available both hot and iced.

“What better way to enjoy the sweet and creamy taste of matcha than sharing a Matcha Moment with friends, family, or colleagues? This collection is a must-try for anyone looking to experience something fun, delicious, and made for sharing.”

The Matcha Moment collection will be available for a limited period from January 7 to February 3, 2026.

Customers can purchase items from the range at participating Krispy Kreme stores across Australia, excluding South Australia, as well as online.

Source: Sling & Stone

Find more food and drink updates on Crumb Wire.

Pallavi Mathur

pallavim9893@gmail.com

Pallavi Mathur is the founder and editor of Crumb Wire. She cut her teeth in PR before turning her lifelong passion for food into a full time gig. Pallavi brings readers a daily digest of what's hot in food and drink, covering restaurants, retail and features rooted firmly in food culture.

https://crumbwire.com/

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