
Aperol is taking one more job off the summer host’s list with a new 750ml bottle that already has the Aperol, prosecco and soda mixed in.
Australia is the first market to be getting the ready-to-serve bottle, which pours with the same bittersweet flavour and bright orange colour people have come to expect from the classic spritz, with a simple orange slice garnish to seal the deal, of course.
The larger format is designed to share, which works well for the kind of get-togethers Aperol has become closely associated with. Instead of mixing individual drinks, hosts can pour straight from the bottle for parties, bigger gatherings, balcony drinks, dinner with friends or a Sunday catch-up.
“Australians have truly embraced the Aperol Spritz and the social occasions that come with it,” said Jacopo Borsa, Managing Director, Campari Group Australia.
“With our new Aperol Spritz 750ml bottle, we’re making it easier than ever to enjoy those moments at home. It’s ready to pop whenever friends pop by, delivering the iconic Aperol Spritz experience in a format that’s convenient, shareable and perfect for spontaneous get-togethers.”
The convenience of it all comes at a great time as more Australians continue to opt for spritzes. Not to mention the uptick in Ready-to-Drink (RTD) purchases among the younger cohort. The spritz category has grown 49% in dollar value year on year, and the drink has moved well past being something ordered only when the weather warms up.
Spritzes now show up across daytime social occasions, casual entertaining and group catch-ups, while Aperol Spritz itself has become a familiar order in bars and restaurants around the country.
The 750ml bottle takes that same serve out of hospitality and into the fridge at home, keeping the flavour profile intact without asking anyone to measure Aperol, top with prosecco and finish with soda one glass at a time.
The launch also reflects a broader appetite for premium drinks that are easier to serve at home, particularly when entertaining is more spontaneous than planned.
The Aperol Spritz 750ml bottle is available nationally from October 7 and can be found in the wine fridge at bottle shops for RRP $30.
Source: Omnicom
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