
Tasmanian founded meat snacks producer Jack Link’s has acquired Australian brand KOOEE! All Natural Snacks via their Asia Pacific arm, Link Foods APAC.
KOOEE! produces organic, grass-fed beef snacks and targets what they call a ‘new wave of consumers’, including women, children and health-conscious shoppers.
Now available at Coles and Woolworths across the country, this brand started from humble beginnings with a small food stall at the Launceston Farmers’ Market. Since then, KOOEE! has sold an impressive five million packs of meat snacks.
The acquisition marks a significant step in Jack Link’s ongoing investment in the $15B+ global meat snacks category, and a strong vote of confidence in the power of local challenger brands within Australia’s fast-evolving, health-conscious snacking landscape.
“We’re thrilled to welcome KOOEE! to the Link Foods family,” says Shannon O’Connell, Managing Director of Jack Link’s Asia Pacific.
“KOOEE! has built a brand that perfectly aligns with the way consumers are choosing to snack today – natural, high in protein, and made with integrity. Their commitment to quality and clean ingredients is unmatched, and we see this as a powerful addition to our growing portfolio in APAC.”
Founded by former consultants Shaun Malligan and Andy Fist, KOOEE! began with a simple mission: to clean up the meat snacks aisle with real, natural ingredients families could trust. From weekend stalls in Tasmania to nationwide retail and a growing e-commerce and export footprint, KOOEE! is now part of the Jack Link’s family – a rare and inspiring homegrown success story in Australia’s FMCG sector.
Malligan says, “I couldn’t think of a better home for KOOEE! than Link Foods. They understand our vision and share our passion for quality and innovation. I’m looking forward to staying involved as an advisor during this next phase, ensuring we keep building on the momentum we’ve created and continue delivering exceptional snacks for our loyal customers.”