
Arnott’s Shapes has announced a new flavour combining two of its established varieties, Barbecue and Pizza, into a single product called Bizza Shapes.
The company says the new flavour came in response to consumer demand, with fans having long asked for a combination of the two.
Bizza Shapes features the tangy tomato, herbs and spices characteristic of Shapes Barbecue alongside the tomato sauce and melted cheese flavour associated with Shapes Pizza on the brand’s standard cracker base.
The announcement follows the brand’s March release of Shapes Light & Crispy, a four-flavour range that drew considerable attention online for its health credentials.
The line came in Sour Cream & Chives, Balsamic Vinegar & Sea Salt, Honey Soy Chicken, and Cheddar Cheese varieties, each with under 120 calories per serve and a 3.5 Health Star Rating.
Like the rest of the Shapes range, the new variety is oven-baked rather than fried. The product is being positioned as a snack suitable for social occasions, travel and watching sport.
Liz Whitbread, Global Marketing Lead at Arnott’s Shapes, says: “We’ve heard the dreams; we’ve heard the cries; we’ve heard people ask, ‘What if Shapes actually combined its iconic flavours into one delicious Shape?’ And today, we can officially confirm that Bizza Shapes will soon be available, going over and above Shapes’ legendary status as a snack with flavour you can see.
“We know Aussies love these iconic Shapes flavours, and now they no longer need to pick one or the other, but they can have both in every single bite. To celebrate this mash-up, make sure to head to our socials to see how you could be amongst the first to try Bizza Shapes.”
Bizza Shapes will be available nationally in the coming months through all major supermarkets, priced at an RRP of $4.00.
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