
Community-led grocery network Box Divvy is launching its first Victorian Hubs in Greater Melbourne this month amid surging demand for a fairer, more affordable alternative to supermarket shopping.
What began as a small street co-op run by husband-and-wife team Jayne Travers-Drapes and Anton van den Berg has since evolved into a modern online food co-op, with more than 330 neighbourhood Hubs across New South Wales and the Australian Capital Territory now helping over 15,000 households access fresh produce and pantry staples at prices that are, on average, 30% cheaper than supermarkets.
Box Divvy sources from mostly Australian farmers, family-owned growers and ethical local suppliers – with a preference for seasonal, transparently priced food over mass-produced, imported goods.
“Victoria has a long history of embracing co-ops, social enterprises and values-driven initiatives, so Box Divvy feels like a natural fit here – and the response has already been incredible, with more than 50 enquiries from people wanting to be part of the movement,” said Co-founder Jayne Travers-Drapes.
“People are crying out for something different – a way to access good food at a fair price while still caring about where it comes from and who benefits – and this model allows them to make a difference just by doing their weekly shop.”
In recent decades, neighbourhood corner stores – once the heart of suburban communities – have steadily disappeared under pressure from supermarket chains, service stations and convenience apps. As social isolation grows, Box Divvy is helping restore neighbour-to-neighbour connection by bringing people together around food – all while keeping costs down through its values-driven grocery model.
“Box Divvy isn’t just about cheaper food – it’s about rebuilding the fabric of local communities,” said Anton van den Berg, Co-founder of Box Divvy. “People meet, talk and reconnect when they collect their food each week — and at the same time, they can see exactly what they’re paying and exactly what the farmer is being paid. That kind of full pricing transparency builds trust and helps families access fresher food at fair prices, while still supporting those who grow and supply it.”
The first Victorian Hub will launch in Templestowe on 1 September, with further Hubs due to open in Sunbury and Croydon North over the coming weeks.
Source: Lanham Media