
CJ Foods Oceania, (part of the Global CJ Group) has today announced the launch of bibigo Korean Style Fried Chicken into its growing frozen food portfolio.
With Korean cuisine continuing to captivate Aussie tastebuds, this latest launch brings two bold, crowd-pleasing flavours to Australian freezers: Sweet & Spicy and Soy & Honey. The range will be available in Woolworths supermarkets nationally from mid-July and IGA from mid-August.
Over the past decade, Korean cuisine has seen a significant rise in popularity in Australia, driven by the nation’s openness to new flavours, strong multicultural identity, and growing appreciation for authentic, flavour-rich food. Korean fried chicken is one of Korea’s most popular culinary foods and is widely celebrated for its signature crispy coating and juicy meat.
Eugene Cha-Navarro, Managing Director and CEO of CJ Foods Oceania says Korean cuisine is no longer niche in Australia.
“Australia has a well-established appetite for bold, globally inspired flavours and a continued appreciation for authentic Korean food. The launch of bibigo’s Korean Style Fried Chicken into the frozen category is both well-timed and well-positioned for local success, offering Australian families a convenient way to enjoy one of the world’s most popular take-away dishes in a convenient format for at home entertaining or part of a broader family meal plan,” says Cha-Navarro.
bibigo’s Korean Style Fried Chicken is made locally in Australia using 100% whole chicken breast cuts. Coated in a light and tasty batter, it’s available in two authentic flavours: Sweet & Spicy and Soy & Honey. Each is crafted to deliver a distinct sensory experience, catering to different consumer preferences.
The new product comes with a separate Korean sauce pack, allowing you to add as little or as much as you like. It’s designed for quick, easy preparation and can be oven-cooked or air-fried straight from the freezer without compromising on taste or quality.
CJ Foods’ localisation strategy has been a critical differentiator in the launch of the bibigo range. Rather than simply exporting products from Korea, the company has invested in sourcing and manufacturing within Australia, a move that reflects its commitment to aligning with local consumer values and tastes. “It’s not just about packaging; it’s about sourcing local ingredients, understanding local tastes, and building relationships with Australian farmers and producers,” Cha-Navarro explains.
The roll out of bibigo’s Korean Style Fried Chicken follows the success of its Mandu (Korean dumplings), Gimbap, Rice balls, Bao and Soup Mandu and Seaweed Chips.