
ALDI’s partnership with on-demand delivery service DoorDash is now live nationwide, with New South Wales becoming the final state to join the rollout.
Shoppers can order from more than 1,800 products, including fruit and vegetables, meat, seafood, dairy, bread and household staples, delivered directly to their doors. The service caters to midweek essentials, forgotten ingredients, weekend top-ups or a full weekly shop.
“Our partnership with DoorDash is a game-changer, truly transforming the different ways people can shop with us. Through DoorDash, shoppers can get their hands on ALDI’s exclusive range of top-notch products at everyday low prices at the click of a button,” said Simon Padovani-Ginies, Group Director at ALDI Australia.
“We’ve responded to what our customers have been asking for. Whether it’s midweek essentials, forgotten ingredients, weekend top-ups, or their full haul, most customers around the country can now order their ALDI favourites online and have their haul delivered straight to their doors.”
The trial began in Canberra in July, where thousands of orders were placed in the first week. Early baskets included nappies, wipes, cat food and toilet paper, showing the service was quickly picked up for everyday needs.
Simon Rossi, Vice President, DoorDash APAC, said: “Our partnership with ALDI is all about delivering our customers greater convenience, choice and value.
“ALDI’s much-loved exclusive and value-driven range, combined with DoorDash’s reliable, on-demand delivery technology, means shoppers around the country don’t have to go too long between ALDI shops. We are proud to help enable this new level of accessibility for Australians.”
Since then, the partnership has expanded to stores in Western Australia, South Australia, Queensland, Victoria and now New South Wales.
What are people ordering?
National ordering data shows fresh produce, milk and eggs are among the most popular items, making up around a quarter of all ALDI orders placed through DoorDash. A third of orders are made on weekends, with shoppers stocking up on familiar favourites.
The data also traces snacking trends, showing Canberrans have leaned more towards sweet snacks such as Belmont Biscuit Co. Chocolate Flavoured Crème Wafers, while Queenslanders, Victorians and South Australians tend to opt for savoury snacks instead.
In Western Australia, larger sharing packs such as the Sprinters Crinkle Cut Multipack are the top choice.
Padovani-Ginies added: “From emergency orders of nappies and wipes, snacking essentials to the full weekly shop, customers have been raving about the new level of convenience the service unlocks for them.
“It is clear they are taking advantage of our partnership with DoorDash to meet their ALDI needs in a new and on-demand way, and it’s fantastic to be able to celebrate the service rolling out nationally from today.”
With most states now covered, ALDI shoppers across the country have a new way to stock their fridges and pantries at the tap of a button.
Source: Ogilvy PR
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