
Farmers Union Yogurt is bringing a morning rave to Cali Beach Club on the Gold Coast on February 21. The event pairs DJs and sunrise dance-floor energy with high-protein Greek yogurt sampling.
Created in partnership with Cali Beach Club and AM Social, the event reflects the growing shift toward daytime social culture, where early starts, high-energy playlists and food-fuelled rituals are replacing late nights and next-day recovery.
Fuelling the dance floor is Farmers Union, widely recognised as one of Australia’s most loved Greek style yogurt brands.
A long-time staple on the breakfast bench, the brand has recently expanded into a High Protein Greek Style Yogurt range designed to move from morning rituals through to post-workout recovery. Guests will be able to sample the range throughout the session, built around a creamy texture with added functional benefits.
Alongside the yogurt sampling, the food offering includes Tiramisu Chia Pudding and a Japanese-style cheesecake made using Farmers Union High Protein Greek Style Yogurt, giving the morning crowd something substantial between sets.
The line-up features artists embedded in Australia’s music and nightlife scenes, now shifting their sound to an earlier slot.
Eggs Benny opens with groove-driven selections shaped by years of festival and hospitality performances nationwide. DJ Talisha follows with a polished mix of house and contemporary electronic, drawing on experience across clubs, fashion events and brand activations. YES BOONE closes the session with genre-blending sets and immersive builds shaped by festival stages, club nights and creative collaborations.
Morning raves are gaining traction as part of a broader cultural shift. People still want to dance and connect, but without the late-night finish.
The Cali Beach Club session runs from 8 am to 11.30 am on Saturday, February 21, with Farmers Union High Protein Greek Style Yogurt sampling available throughout.
Source: Bastion
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