
Hungry Jack’s is doubling down on breakfast, bringing back its Mega BBQ Brekky Wrap & Capp nationwide from today, November 4.
The returning item features flame-grilled beef and sausage patties, double bacon, cheese, egg, a hash brown and smoky BBQ sauce, all wrapped up as part of the chain’s focus on bigger flavours and value-driven meals.
The relaunch comes at a time when portion sizes are under scrutiny, with Hungry Jack’s positioning itself in contrast to the so-called “shrinkflation” trend by adding more to its breakfast menu rather than cutting back.
Alongside the Mega BBQ Brekky Wrap, the brand is introducing new Brekky Bundles – value combos built for individuals or groups, featuring menu staples like Brekky Wraps, Turkish Brekky Rolls, hash browns and barista-made coffee.
The new Choc Hazelnut Iced Coffee also joins the line-up, made with Jack’s Cafe’s espresso blend, chocolate and hazelnut syrup, topped with whipped cream and a drizzle of chocolate sauce.
Joy Villanueva, Head of Jack’s Cafe, said: “We’ve been leading the breakfast game since introducing brekky wraps in Australia back in the 2000s. The Mega BBQ Brekky Wrap is all about bigger flavours and better value for Aussies on the go. And with our Choc Hazelnut Iced Coffee, we’re adding a little indulgence to every morning.”
The updated breakfast range signals Hungry Jack’s intent to strengthen its morning menu, pairing its signature hearty portions with new coffee and bundle options for customers looking for convenience and a bit of variety.
Source: Wrights PR
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