
Hungry Jack’s has teamed up with certified etiquette coach Zarife Hardy, founder of the Australian School of Etiquette, to create playful dining rules for the launch of its new Jack’s Fried Chicken Saucy Tenders. Rolling out nationwide after a successful Gold Coast trial, the tenders put the spotlight on the joy of eating with your hands.
The dining guide encourages customers to embrace the fun of messy eating and savour every saucy bite.
Entitled, ‘a Guide to Eating Hungry Jack’s Saucy Tenders’, the rules include:
Using hands is encouraged – The Saucy Tenders are best enjoyed with hands; cutlery is optional
Napkins at the ready – A little sauce is part of the fun, so keep a napkin handy for those extra drips
Saucy smiles are welcome – You may smother your face in sauce. If so, smile with confidence
Sharing is optional – Whether you choose to enjoy your Saucy Tenders on your own or with a loved one, each moment should be respected
Don’t rush, savour every bite – Let the crunch and flavour coat your taste buds at your own pace
Made with 100% Aussie chicken, the Saucy Tenders come in three flavours – Korean BBQ, Spicy Mango Habanero and Lemon Pepper – and are available in packs of three or five.
The launch marks Hungry Jack’s next step in expanding its chicken range, which already includes Jack’s Fried Chicken burgers and past limited-time items like Spicy Chicken Ribs.
Scott Baird, Chief Marketing Officer at Hungry Jacks, says: “The response from our initial product trial on the Gold Coast was phenomenal, and we’re excited to be bringing Saucy Tenders nationwide. The flavours speak for themselves, and we encourage customers to embrace the tenders in pure happy-mess, whether as a side with your burger or a snack on the way to the footy.”
Available from September 16, the Saucy Tenders can be ordered in-store, drive-thru, delivery or via the Hungry Jack’s App.
Source: Wrights Communication
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