
Majans is adding a Bluey-themed snack to supermarket shelves, with Infuzions Poppeas landing in Woolworths stores this January.
The snack is made with more than 50 per cent yellow split peas and marks a new collaboration with Bluey, one of Australia’s most recognisable children’s characters.
Designed with lunchboxes in mind, Poppeas are positioned as a light, veggie-based option aimed at younger eaters. The snacks come in two flavours, Cheesy Peasy and Backyard BBQ, and are shaped for easy eating, with a texture intended to be crunchy but easy to chew.
“With Infuzions Poppeas, we wanted to bring the joy of play back into snack time by partnering with Bluey,” says Hayley Bonaccorso, Marketing Manager at Majans. “Parents are always looking for snacks that make lunchtime easier, healthier and a little more fun – Poppeas do just that, in true Bluey style.”
Each multipack includes an on-pack Bluey game, encouraging screen-free play alongside snack time. The addition builds on Infuzions’ existing range of vegetable-based snacks, extending it into the family and kids category.
“This collaboration between Bluey and Majans is a fantastic example of how we can bring the joy of Bluey into everyday family moments. Poppeas combine Bluey’s playful spirit with Majans’ commitment to wholesome snacking, creating something that kids love, and parents appreciate,” says Jacqui Shilson-Josling, Head of Licensing, BBC Studios ANZ.
The Poppeas launch also comes with a social media component, with families invited to take part in the #BlueyLunchboxChallenge by sharing lunchbox ideas featuring the new snack. Selected entries will be featured across social channels.
Infuzions Poppeas will be available in the Woolworths lunchbox aisle from January.
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