Chicken chain Oporto has launched a limited-edition Portuguese Crispy Burger, now available at participating restaurants across Australia.
The burger is built around crispy chicken seasoned with authentic Portuguese spices, finished with Oporto’s signature garlic and BBQ sauces. It was trialled in select stores last year before being rolled out nationally this week.
To mark the launch, Oporto commissioned research into how Australians feel about the sound of loud crunching. The results were telling: 70% said they find it irritating, 24% said they absolutely hate it and just 11% said they find it satisfying.
Oporto Head of Marketing Ben Simmons says the burger is unapologetically loud. “The sound of biting into our new Portuguese Crispy Burger is like nothing else. If you’re someone who doesn’t love the sound of someone crunching, consider this an official Public Service Announcement. This burger is seriously crispy and full of Portuguese flavour. We’re talking next-level crispiness. It’s loud, proud and unapologetically Oporto.”
Simmons says the response from last year’s trial made the national rollout a clear call. “We trialled the burger in a handful of stores last year, and the response was overwhelming. Customers couldn’t get enough and we knew we had something special. It’s bold, it’s seriously crispy, and back by popular demand.”
Early reactions from food reviewers and fans have been strong, with the burger already picking up plenty of attention since its launch, with creators like @jashyvsfood and @natsfoodgallery raving about the crunch.
The Portuguese Crispy Burger is available for a limited time at participating Oporto restaurants nationwide.
Source: Connecting Plots Group
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