
Cult froyo brand Yo-Chi has launched a new partnership with Blue Light Card, offering frontline and essential workers an ongoing in-store discount across participating locations nationwide.
Starting now, eligible Blue Light Card members can receive 20% off their order at Yo-Chi, extending the brand’s community-focused approach to healthcare workers, teachers, emergency services, defence personnel and other essential workers.
The partnership applies across Yo-Chi’s self-serve stores, where customers can build their own frozen yoghurt cups from a rotating line-up of flavours and a wide toppings bar.
The offer is positioned as a simple, everyday perk rather than a limited-time promotion, giving Blue Light Card members another option for a quick treat between shifts or after work.
“This partnership with Blue Light Card is all about thanking the real heroes in our communities. We want our venues to continue to be a community hub for anyone and everyone, and through this small thank you discount, it becomes a little more possible,” said Ollie Allis, Brand Director at Yo-Chi.
To access the discount, members can scan their unique barcode within the Blue Light Card app and show their Yo-Chi app in store at checkout.
Blue Light Card is Australia’s largest discount platform for frontline and essential workers, partnering with brands across food, fashion, fuel and travel. The collaboration with Yo-Chi adds frozen yoghurt to its growing list of everyday rewards.
The Yo-Chi x Blue Light Card offer is available at participating Yo-Chi stores nationwide.
Source: Bastion Agency
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