McHappy Day merch is back, raising funds for families in need

McHappy Day is coming back on November 15, bringing another round of fundraising and community spirit in support of Ronald McDonald House Charities (RMHC). This year, Macca’s is adding a touch of style to the occasion with a limited-edition line of McHappy Day merchandise, available now across restaurants nationwide. Supporters can pick up crew-style Silly Socks featuring Grimace and Hamburglar, or Bucket Hats decorated with classic McDonaldland characters in two colour options. All profits from the merch go directly to RMHC, helping families with children who are ill or injured stay close to the care and support they need. Amanda Nakad, Director of Marketing for McDonald’s Australia, says: “There’s always a special energy around McHappy Day. It’s when our crew and customers come together to support a cause that touches the hearts of so many in our community. “There’s something really inspiring about seeing the generosity of our customers year after year. So come on down to your local Macca’s, grab a pair of Silly Socks or a Bucket Hat, and help us support families in need through Ronald McDonald House Charities.” There are several ways to get involved this year. Supporters can purchase Helping Hands for $2, $10 or $50, colour them in and display them proudly in-restaurant or at home. Donations can also be made online, while on McHappy Day itself, $2 from every Big Mac sold will go directly to RMHC. Organised by McDonald’s Australia, McHappy Day is the largest annual fundraiser for RMHC. Since its launch in 1991, it has raised more than $79 million and helps support over 69,000 families every year. With more families needing assistance each year, donations continue to play a crucial role in keeping loved ones close during difficult times. Funds raised through McHappy Day support RMHC programs, including Houses, Family Rooms, Family Retreats, Hospitality Carts and the Learning Program, all designed to provide comfort, care and support where and when families need it most. McHappy Day Silly Socks and Bucket Hats are available now at Macca’s restaurants nationwide through drive-thru, kiosk, front counter, the MyMacca’s app and McDelivery, while stocks last. Find more food retail stories on Crumb Wire.

Read More

Tom Smallwood’s upcoming recipe book explores maximum flavour, minimal effort

Maximum flavour, minimum effort: this philosophy forms the basis of celebrated social media foodie and author Tom Smallwood’s upcoming book, ‘Tom’s Diner.’ With a combined following of over a million across platforms, Smallwood’s approach to cooking has consistently been about keeping it simple. But his refusal to overcomplicate things in the kitchen isn’t about cutting corners – it’s about creating more with less: fewer ingredients, fewer steps and heaps less fuss. Starting Young Smallwood’s culinary journey began at home, especially around holidays like Christmas, when his grandma, mum and aunties would cook up a storm. To Smallwood, food meant community from a young age. “There was always the idea and association of food meaning families coming together,” he told Crumb Wire. “Even now, the way I experience food isn’t even necessarily consuming it. It’s more about providing people with the experience or with the love that I’ve put into the recipe.” At 16, Smallwood got a job at a restaurant washing dishes. “It was more of a paycheck at the time – I mean, I was 16, there wasn’t much else going on,” he said. “But eventually, I got upgraded to the garlic bread, and that felt like a really big step up.  “That’s when I sort of started to think that there was something that I could move towards, maybe I could get put on the fryers or move somewhere else. So I think that ignited a little passion for gaining some authority in the kitchen.” Cooking Content The idea to start cooking for an audience came from the urge to break the monotony of service life. Smallwood recalls working at a cafe for about 12 months, when he realised he was starting to get sick of everything on the menu and the daily prep that went behind it.   “I started making the cooking content by asking the French chef I was working for to give me a recipe to try out at home. I made a caramel slice, a vanilla slice and these recipes that he had in his binder – all in French.  “I spent at least an hour on every recipe, being like, ‘What is this word? What does this mean?’  “Eventually, I learned a couple of words in French – mainly just how to read flour and sugar. But that was the start of my journey cooking online,” he explained. The more videos Smallwood made, the deeper his passion for sharing recipes got. He isn’t opposed to an audience request or challenge either. “I think getting the audience involved has always been a very big part of it, trying to forge a connection with people and feel like they are also part of the content. “I’m often taking recipe suggestions or tips from my audience and I think I’ve learned a lot just from the comment section alone.” The Laziness Factor “I call myself lazy, but I think that it is to my benefit in cooking,” Smallwood told Crumb Wire. “I will always find the easiest way to do something, the easiest way to describe my process and I feel like that’s really resonated with people.” Smallwood credits technique as the secret sauce to his minimal effort, high-reward creations. “There are a few things that I’ve learned along the way. Like if you’re making a stew, you’ll sear the meat first, and that is just adding a little flavour. It’ll take you a minute, but in the long run, it’ll be a lot better off.” Another hack involves using flavourful ingredients like chicken and vegetable stocks. “There are some continental stock pots that I have really been liking for the past year and a bit. It’s like a little jelly cube, like a demi glace that you can just chuck in as a stock concentrate.  “That will just add a ton of flavour straight away instead of having to cook something for an hour or two.” But while this easy path does serve those who like to meal prep, that’s not the goal for Smallwood, who believes storing a week’s worth of food in Tupperware takes the magic and novelty out of eating. The object of the quick and easy recipes in Tom’s Diner is to cut the monotony of daily prep and decision-making through easier recipes.  The Author Track It wasn’t Smallwood’s dream to become an author; in fact, he found it challenging to translate his usual short-form video format to black and white text.  “I never really thought that I was going to be an author. That didn’t really spring to mind when I thought of what I’d be doing in the next five years,” he shared.  “But the book felt like the next step in my career as a content creator. I felt I had worked enough to be at a point where I could develop recipes and collect them together to provide for the audience. “It also feels like a proper achievement that I can tell my mom about. ‘I’ve got a book now, Mom! This is almost a real job!” Another motivator for Smallwood was sociocultural. “When I was growing up, I only had female figures cooking in the kitchen, and it was, in some sense, the traditional style of how mealtime was at the time.   “Moving into working for Pascal, the French chef that I’d worked for for a while – a masculine figure, who was a very good chef, very humble about how good he was at cooking – really inspired me to get into the kitchen as another male. “So, if I can inspire other guys like myself to have a little bit more confidence in the kitchen, Tom’s Diner is my best bet at that. ” Tom’s Diner Smallwood’s book, Tom’s Diner, published by Penguin Random House Australia, covers a broad range of cuisines and recipes that are simple, efficient, delicious and go easy on the pocket. He is most excited for readers to check out his iteration of spicy vodka pasta, tweaked slightly from…

Read More

Raw C teams up with Muscle Nation for new summer drop

Summer is starting early with the newest collaboration from Raw C:  Muscle Nation x Raw C Protein Water in Coconut Pineapple. The new drink finds a balance between Raw C’s signature coconut water flavour and Muscle Nation’s performance-driven protein, delivering a light, refreshing way to refuel. “We loved the idea of turning recovery into something iconic and it really doesn’t get much more iconic than coconut water in Australia,” said Chris Anastasi, Founder of  Muscle Nation.  “Being an Aussie household staple, it seemed like a no-brainer to pair Raw C’s coconut flavour with our protein. It’s refreshing, it’s light and it’s built to perform.” Each serve packs 22 grams of protein, zero fat and a tropical twist of real coconut and juicy pineapple. At 101 calories per serve, it is naturally sweetened with monkfruit and stevia, no artificial colours, flavours, or preservatives. The combination contributes to better hydration and recovery for post-workouts and beach runs, the brand claims. “Partnering with Muscle Nation felt like such a natural fit and we were thrilled to come on board,” enthused Scott Mendelsohn, Founder of Raw C. “They’re the leaders in functional performance and we bring the flavour and hydration that the nation knows and loves.” Formulated with hydrolysed collagen and whey protein isolate, this clean, high-impact blend is boosted with electrolytes, BCAAs and Vitamin C to support muscle repair and hydration. The result is a drink that feels more like a tropical escape than a supplement. Earlier this year, Raw C also joined forces with viral pistachio brand, Pistachio Papi, to launch a viral pistachio and white chocolate-infused coconut water – a product that received mixed reviews on social media but was lauded for its use of natural ingredients. The Raw C x Pistachio Papi collaboration is available from September 24, exclusively in Woolworths stores nationwide. Source: UMM Find more food retail updates on Crumb Wire.

Read More

Stranger Things meets Maxibon in new Upside Down flavour

Maxibon has teamed up with Netflix’s Stranger Things for its latest limited-edition release, the Upside Down Bon. The new flavour has arrived ahead of the fifth and final season of Stranger Things and marks one of the brand’s biggest collaborations yet. The Upside Down Bon takes the classic Maxibon format and turns it inside out, featuring a black biscuit on one end and a red chocolate coating on the other. It’s made with a white-choc-flavoured slab filled with cookie crumbs, sandwiched between two chocco biscuits and dipped in red chocolate with more cookie crumbs. “At Maxibon, we’ve always embraced bold ideas and unconventional thinking, and this collaboration with Netflix’s Stranger Things is no exception,” says Peters Ice Cream Head of Marketing, Andrea Hamori. “The Upside Down Bon is our largest launch to date, bringing together two cult favourites in a way that’s uniquely Maxibon. We’re excited to deliver an exclusive experience for Aussie fans that blurs the line between food and fandom.” The collab blends nostalgia and novelty, aiming to tap into both Stranger Things fandom and Australia’s long-standing love for Maxibon. It follows the return of Maxibon’s popular Krispy Kreme Original Glazed–inspired flavour, which made a comeback in June this year. The Upside Down Bon is available in 4-packs at Coles, Woolworths and independent grocery stores for $11.50, as well as single serves in petrol and convenience stores for $5.60. It’s a limited run, so fans will need to grab it while they can. Source: Wired Co. Find more food retail updates on Crumb Wire.

Read More

How Oxford Landing is turning sustainability into part of every pour

Ahead of World Sustainability Day on October 29 , Oxford Landing is spotlighting the work that’s shaping its next chapter in sustainability. The South Australian winery has been expanding its purpose-driven collections, Regenerate and One-to-One, both now available locally and soon heading to international markets. Earlier this year, Oxford Landing’s parent company, Hill-Smith Family Estates became Australia’s first Gold Member of the International Wineries for Climate Action (IWCA). The recognition reflects the group’s continued focus on reducing carbon emissions across every stage of winemaking, from vine to bottle, and encouraging the wider industry to adapt to a changing climate. Building the future of wine With shifting harvests and rising temperatures, the wine industry faces new challenges, but Oxford Landing sees opportunity in adapting for the next generation of winemakers. Founded in 1958, the Riverland-based winery has stayed closely connected to its land and community, with six generations of the Hill-Smith family maintaining the philosophy of place, people and purpose. Its sustainability progress is measurable across several areas: Revegetation: Over 215,000 native trees and shrubs planted since 2007, plus 30,000 sqm of native bushland through a partnership with Greenfleet. Renewable Energy: 20% of operations are now powered by renewable sources, with ongoing investment in energy efficiency. Water Stewardship: 100% of the winery’s wastewater is recycled or repurposed for drought-tolerant vines across the Hill-Smith Family Estates vineyards. Lightweight Bottles: New 360–363g bottles are made with close to 50% recycled content, reducing carbon emissions through production and shipping by approximately 254 tonnes annually. Traceability: Oxford Landing wines are made and bottled in South Australia, ensuring authenticity and quality. Vegan Friendly: All wines are made without animal products. Accreditation: In addition to being Australia’s first IWCA Gold Member, Hill-Smith Family Estates is accredited by Sustainable Winegrowing Australia. Wine with purpose Oxford Landing’s sustainability message is best expressed through its Regenerate and One-to-One ranges, designed to make environmentally conscious drinking more accessible. The Regenerate collection, consisting of Pinot Grigio, Chardonnay, Shiraz and Cabernet Sauvignon, embodies Oxford Landing’s sustainability ethos. Every bottle proudly bears the Sustainable Winegrowing Certification and Riverland Geographical Indication (GI), supporting this vital winemaking community and its commitment to native regeneration, biodiversity and water conservation. These wines capture the character of a vineyard in harmony with its ecosystem, where vines, birds, insects, frogs and bats can coexist. Meanwhile, the One-to-One collection, consisting of Cuvée, Shiraz, Merlot and Cabernet Sauvignon, takes a direct-action approach. For every six-pack enjoyed, one square metre of native bushland is planted through Greenfleet, restoring habitats and enriching biodiversity. To date, the initiative has supported over 30,000 square metres of regeneration, protected for 100 years. Recognition for a long-term commitment Oxford Landing’s ongoing work has been recognised across the industry, earning the South Australian Wine Industry Association’s Environment Excellence Award (large business category), Coles Sustainability Partner of the Year and the Sustainable Wine Growing Australia/Riverland Wine Trophy for Best Sustainable Wine at the Riverland Wine Show. As the conversation around sustainability grows louder across the wine world, Oxford Landing’s efforts show how long-term environmental thinking can shape not only better vineyards, but a stronger future for Australian winemaking. Find more food and drink updates on Crumb Wire.

Read More

New Australian brand Café Bellezza rethinks coffee for women’s palates

A new Australian coffee brand, Café Bellezza, is putting women’s preferences at the centre of its blends. Founded by Rosa Gallo, Danielle McMaster and Claire O’Donnell, the brand began as a search for the perfect cup and has grown into a global launch that challenges how the industry approaches flavour. Southern Italian Influence Inspired by the southern Italian way of life, Café Bellezza has released three signature blends – Simply Smooth, Beautifully Bold and Delightfully Decaf – each created to reflect different moods and rituals. The concept was born in Sicily, when a friendly greeting from a local barista sparked the idea of crafting coffee that captures warmth, individuality and connection. “The way he welcomed everyone was so warm and effortless – that memory left a lasting impression,” says Gallo, recalling the moment that inspired the brand. Creating Coffee for Women What began as a personal quest soon evolved into a wider conversation. “Our shared experiences were truly a lightbulb moment, and one that drove us to rethink our relationship with coffee,” says McMaster. “Our research showed that women possess heightened sensitivity to taste, especially bitterness, spice, and sweetness, which can make traditional coffee blends taste harsh or overpowering. Yet, the industry has long overlooked these nuances, instead presuming one blend should satisfy all.” Guided by insights, rigorous tasting and a focus on naturally sweeter beans, the team involved female focus groups at every stage, from bean selection to roast profile, brand design and packaging. “Café Bellezza is about creating a new category of coffee for women,” says O’Donnell. “This brand is about giving women a choice in a space that’s long overlooked their preferences.” Gallo adds, “The aim is to change the narrative, transforming coffee to a full sensory experience that is smooth, rich and deeply connected to beauty, confidence and individuality. The goal of Café Bellezza is to deliver a coffee that appeals to the heightened taste women have and to enhance the coffee experience. “Women deserve more from their cup of coffee than just a caffeine hit. Whether a private or shared moment, we developed a brand and product that takes you away from the everyday grind.” McMaster notes that while the blends were created with women’s preferences in mind, they also cater to a broader audience. “While created with women’s preferences in mind, men will also enjoy the balance and depth of Café Bellezza. It delivers on the robustness coffee lovers expect, but in a smoother way. Offering a coffee experience that is inclusive yet refreshingly original – a first in the coffee market.” The three blends include Simply Smooth, which carries light fruit notes and pairs well with milk; Beautifully Bold, a rich, Mediterranean-style roast for espresso lovers; and Delightfully Decaf, a certified organic single-origin coffee with the same texture and flavour minus the caffeine. All blends are available online at and in-store at Panetta Mercato, the first retailer to stock the range. The company is also developing new products to continue building what it calls a more inclusive, thoughtful coffee experience. Source: Zadro Agency Find more food retail updates on Crumb Wire.

Read More

The best KFC in Australia has been crowned

KFC Lakehaven in New South Wales has been crowned the 2025 KFC Games Champion after a high-energy national final in Cairns earlier in October. Now in its 38th year, the KFC Games brought together top-performing restaurant teams from across the country at KFC Gordonvale. Out of more than 45,000 KFC team members nationwide, seven finalist teams earned their place in the competition through a series of regional heats testing their speed, accuracy and teamwork. The competition Teams had 40 minutes to serve as many customers as possible, preparing menu favourites including Zinger Burgers, Original Recipe Chicken, Popcorn Chicken, Nuggets and chips. Each team was judged on customer service, cooking precision, burger building, order presentation and teamwork – from ensuring every order was accurate and safely prepared to keeping chips hot, burgers balanced and communication strong throughout the challenge. The seven finalists represented KFC restaurants from across Australia, including Queen Street Mall (QLD), Lakehaven and Spring Farm (NSW), Cannington (WA), Modbury (SA), Lansell (VIC) and Kings Meadows (TAS). “We’re incredibly proud of all our team members participating, not only in the national finals but at all stages of the competition – from restaurant heats to state championships,” said Toby Camilleri, KFC’s Chief Operating Officer. “The KFC Games are more than just a competition; they’re a vibrant celebration of our team’s skills, with many of our future managers deciding on a long-term career with KFC after competing in the Games. “As we nurture and grow the skills of these talented young people, the KFC Games showcases their abilities and recognises the best-of-the-best by awarding them the national title, all while having a lot of fun as part of a solid team of supportive peers.” Brad, Restaurant General Manager at KFC Lakehaven, added: “We are absolutely thrilled and incredibly proud to be crowned the 2025 KFC Games Champions. This win is a testament to the dedication, skill and teamwork our Lakehaven legends have poured into every single shift, regional heat and the finals themselves. To stand out among 45,000 incredible Aussie team members is a highlight we’ll never forget, and we couldn’t be more excited to take home the win for 2025.” The KFC Games have become a long-standing tradition for the brand, designed to recognise teamwork and operational excellence among its restaurant teams. Each year, the event highlights the skills and dedication of team members while offering a fun, competitive platform to celebrate their achievements. Source: Ogilvy PR Find more food and drink updates on Crumb Wire.

Read More

Kinder Surprise teams up with PAW Patrol for a limited-edition egg collection

Kinder Surprise has teamed up with PAW Patrol for a new limited-edition collaboration that combines the brand’s classic chocolate eggs with a line-up of collectible toys inspired by Adventure Bay’s favourite rescue pups. The partnership with Paramount marks the first time in Kinder Surprise’s 50-year history that recognisable licensed characters have appeared on pack. Each egg features one of eight PAW Patrol heroes – including Chase, Marshall, Skye and Everest – paired with Kinder’s signature milk chocolate shell and surprise toy inside. “We’re thrilled to partner with PAW Patrol, one of the most beloved shows for families with young children,” says Kinder ANZ Marketing Manager, Antony Foulet. “This collaboration brings together Kinder’s delicious chocolate and the adventurous spirit of PAW Patrol, creating magical moments and sparking curiosity, imagination and play.” The launch coincides with the arrival of a new season of PAW Patrol, which premiered a few weeks ago on Paramount+ and continues to air on Nickelodeon. The collection also links with the free Applaydu app, allowing families to bring each toy to life through augmented reality for an interactive play experience that blends physical and digital storytelling. Now available across major grocery and convenience stores, the Kinder Surprise PAW Patrol range adds a playful touch to snack time and a collectible twist for fans of the long-running preschool series. Source: ID Collective Find more food retail updates on Crumb Wire.

Read More

Gin Lane brings #BookTok fantasy worlds to life with new Tales & Tonics pop-up

Gin Lane Sydney has turned its Kensington Street home into a fantasy-inspired world for its latest limited-edition pop-up, ‘Tales & Tonics’, running from now until late December 2025. The event draws from some of BookTok’s most talked-about stories, including A Court of Thorns and Roses, Harry Potter and The Lord of the Rings. The space blends literary escapism with mixology, offering a menu of themed cocktails and an interactive experience known as the Seer’s Table. Guests are invited to visit Gin Lane’s in-house Seer, where tarot readings guide them toward the mythical world – and cocktail – that best suits their energy. The concept adds a playful, immersive twist to the bar’s already theatrical approach. “Gin Lane has always pushed the boundaries of what a bar experience can be with storytelling cocktails and cinematic, theatrical presentation,” says founder and creative director Grant Collins. “With our Tales & Tonics pop-up, we wanted to bring the escapism and world-building of fantasy novels to life, and offer Sydney something truly otherworldly. Our 19th-century townhouse is the perfect canvas to transport guests into a magical tavern.” The cocktails Set inside a 19th-century terraced townhouse, Gin Lane pairs historical charm with a modern drinks list featuring more than 80 gins sourced from around the world, along with premium spirits and zero-alcohol options. Each drink on the ‘Tales & Tonics’ menu nods to a different world of fantasy. ‘The Cauldron’ combines rose petal-infused Casamigos tequila, triple sec, spice and pressed lime with activated charcoal and a bubbling citrus shot, inspired by the artefact that shapes the fate of Prythian in A Court of Thorns and Roses. ‘Spring Court in Bloom’ takes its cue from the same series, made with blood orange-infused Bombay Dry Gin, fresh lime and topped with shimmering fairy dust and an edible illustration. Other highlights include ‘Gandalf’s Pipe’, a smoky mix of coffee, cacao nib cognac-biscoff, cold drip coffee and salted caramel espresso served with a wand, and ‘Slughorn’s Hourglass’, a raspberry and violet-infused gin cocktail with white chocolate, prosecco and lemon. The limited-edition menu is priced at $24 per cocktail and served daily from 4 to 6 pm, and from 2 to 5 pm on weekends. The Seer’s Table will be open for readings every Friday from October 24. Beyond the pop-up, Gin Lane continues to offer its popular gin masterclasses and cocktail-making sessions, inviting guests to explore tasting notes, botanical blends and custom creations. Source: Papaya PR Find more food and drink updates on Crumb Wire.

Read More

Creamy Caramel joins ReFil snack bar range at Woolworths

ReFil snack bars have added a new flavour to the range, with the launch of Creamy Caramel now available in Woolworths stores nationwide. Created by SnackHQ, an Australian snack food company founded by experienced FMCG professionals, ReFil was developed to meet the demand for innovative, high-quality snacks made with simple ingredients and strong nutritional value. The bars are designed to bridge the gap between a nutritious snack and a chocolate treat, each carrying a 5 Health Star Rating. Gluten-free and made with 9g of prebiotic fibre and 6g of protein per bar, ReFil aims to offer a balanced option for families looking for a more mindful snack. The new Creamy Caramel joins the existing Iced Chocolate and Dipped Strawberry flavours, which launched in June. The latest addition delivers the richness of caramel in a lighter, better-for-you format. ReFil bars have a soft texture with a light crunch, contain less than one teaspoon of sugar per serve and are made without artificial flavours, colours or sugar alcohols. Sweetness comes naturally from tapioca fibre, with real milk chocolate and dairy proteins rounding out the flavour. The brand has also expanded its footprint through a new partnership with select WHSmith airport stores, adding to its growing national availability. ReFil snack bars are available in Woolworths, IGA supermarkets, independent retailers and on Amazon, with a recommended retail price of $8.90 for multipacks. Source: Sunday Agency Find more food retail updates on Crumb Wire.

Read More

Contact us

©2025- All Rights Reserved. Developed by Infutive Pvt. Ltd.