
Corelle has introduced a five-year chip warranty as part of a brand refresh that includes a new logo, updated packaging and dinnerware it says is five times more durable than before.
The refresh arrives ahead of the festive entertaining season, with classic patterns and seasonal designs for everyday meals and special occasions. The plates and bowls are lightweight and stack compactly, leaving more cupboard space for the rest of the hosting kit.
Dean Grice, Director of Marketing ANZ, Global Kitchen Brands, said, “Corelle has long been valued for its lasting durability, lightweight design and everyday affordability.
“This brand refresh builds on those strengths, introducing a new 5-Year Chip Warranty (increased from the existing 3-year warranty), to give Australian consumers greater confidence. From busy family meals to entertaining, our focus remains on making quality, versatile dinnerware that is accessible and suited to the needs of Australian households.”
Corelle has been made exclusively in Corning, upstate New York, since 1970. Its proprietary glass-forming process was invented there, and the company says it remains the only dinnerware maker in the world to use it.
Its Vitrelle construction combines three layers of ultra-tough tempered glass to keep the dinnerware light while making it highly resistant to chips and cracks. Non-porous surfaces also resist staining, giving the range practical appeal for family breakfasts, weeknight dinners and tables crowded with guests.
The low weight and compact size make the plates and bowls easier to pack for outdoor meals, picnics and camping trips than heavier ceramic alternatives. Corelle also presents durability as a sustainability benefit: fewer chipped or broken dishes mean fewer replacements.
The updated packaging puts the warranty and durability claims front and centre, making those details easier to spot when shopping. The refresh began rolling out on October 12, 2026.
Corelle dinner sets start at RRP $79 and are available through Global Kitchen Brands, Spotlight, BIG W and Amazon.
Source: Closer Communications
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