Pallavi Mathur

Pallavi Mathur is the founder and editor of Crumb Wire. She cut her teeth in PR before turning her lifelong passion for food into a full time gig. Pallavi brings readers a daily digest of what's hot in food and drink, covering restaurants, retail and features rooted firmly in food culture.

Mary’s North Sydney goes all in on weekend brunch

Mary’s North Sydney is launching a new Weekend Brunch menu from Father’s Day weekend, running every Saturday and Sunday. Taking cues from classic diner culture but with Mary’s trademark twist, the line-up spans pancake stacks, breakfast burgers, and a Bottomless Brunch option. The move follows the success of June’s ‘Wake the Hell Up’ breakfast pop-up, which introduced a one-off all-day breakfast menu. “We had such great community engagement and feedback with our brunch pop-up in June, so it’s back by popular demand and this time to stay,” said Mary’s co-founder, Jake Smyth. Bottomless Brunch ($55) leads the offering, available 9 am to 2 pm on weekends. Served as a shared set menu, it includes Mary’s brunch staples alongside unlimited Mimosas, Bloody Marys, house wine, beer and Loggerhead filter coffee. “We had such a great response to the pop-up and had so much fun creating this menu. Launching it in sync with Father’s Day weekend is just perfect timing for all those hungry, thirsty dads,” Smyth said. À la carte diners can start with Coffee & Donuts – Loggerhead Classic Roast brewed bottomless, with donuts sold individually or by the half-dozen. The savoury side pulls from diner favourites with Mary’s own spin: egg and cheese muffins, bacon and sausage stacks with house HP, or biscuits with sausage gravy. The Full Brekky Burger stacks a sausage patty, bacon, fried egg, cheese, hash brown, smoked maple syrup and house HP. For vegetarians, the Morning Glory swaps in mushrooms, egg, hash brown and smoked ketchup. Pancakes keep things sweet (or savoury). The Classic Stack comes with butter and maple, while choc-chip with honeycomb butter or maple-glazed fried chicken take things further. For bigger appetites, the Full Mary and The Widow Maker load the plate with bacon, patties, eggs and hash browns. The bar keeps the brunch energy alive with Mary’s Famous $10 Margaritas, Mimosas, Palomas and the Spicy Pickle Margarita. Mary’s North Sydney now runs extended hours: 11 am – 9 pm Monday to Wednesday, 11 am – 10 pm Thursday and Friday, 9 am – 10 pm Saturday, and 9 am – 8 pm Sunday.

Read More

Five years on: How these food businesses bounced back from the COVID era

Few industries were hit harder by the 2020 lockdowns than food and hospitality. Overnight, the rhythm of cafés, pubs, and restaurants across Australia was shaken up – dining rooms went dark, staff stood down, fridges packed with produce and nowhere for it to go. While some regional venues managed to find opportunity in the surge of local tourism, for most, survival meant fast pivots, tough calls, and months of uncertainty. Some shut their doors for good, others powered through on takeaway and so many had to rethink what it meant to run a food business in a world that kept changing week to week. Now, five years on, these businesses speak to Crumb Wire about their stories of resilience and keeping up the momentum: The Rusty Rabbit – Sydney, Multiple locations Josh and Jamesray Khoury The Rusty Rabbit has been part of Sydney’s café scene for more than a decade, first opening in Darlinghurst in 2014 before expanding to Burwood, Epping, St Leonards and most recently Concord. Known for its playful twists on brunch classics, the café has built a loyal following that stuck with it through the toughest years of COVID. “We opened in November 2014 in Darlinghurst, followed by Burwood in 2017, where we operated for about five years before selling the business two years ago. Since then, we’ve opened a store in St Leonards and then most recently in Concord, which for us was a bit of a homecoming, because we’ve grown up in the inner west,” says owner Josh Khoury. The Burwood and Epping locations were most affected by the pandemic. “We had four stores going into COVID – Darlinghurst, St Leonards, Burwood and Epping – and each one was on a different journey. Darlinghurst had been around for so long and was very much a neighbourhood café, so it stayed busy with locals grabbing coffee. But newer spots like Epping didn’t have that foundation of customers yet and Burwood really struggled when all the offices didn’t come back. It ended up being very much about the community you’d built over time. That’s what pushed us through,” says owner Josh Khoury. The secret sauce to Rusty Rabbit’s comeback was consistency, according to Khoury – much like their menu, which is consistent across all locations – a deliberate choice to keep expectations the same whether you’re in Darlinghurst or the suburbs. Pancakes (both sweet and savoury) are a weekend hit, alongside shawarma tacos and the sweet potato fritters. More recently, a steak and eggs dish was added, which has quickly become a best-seller. Rusty Rabbit’s newest location is at 62 Majors Bay Road, Concord, NSW. Waterfalls Cafe & Gallery – Mt Field National Park, Tasmania Waterfalls Cafe & Gallery Tucked inside Tasmania’s Mt Field National Park, Waterfalls Café & Gallery has been part of the visitor experience since 2012, when Rachel Power and her family moved from Canberra to take over the café and souvenir shop. With a focus on all things local, including staff, produce and artists, the business has grown alongside the park, helping boost visitation from 90,000 to more than 220,000 a year before the pandemic hit. “Our COVID shutdown was the first time we had closed our business since taking ownership,” Power recalls. “It stung, but very quickly it turned into ‘where is the opportunity?’ We took advantage of a state government grant, knocked down walls, repainted and remodelled, and reopened to an excited public who had followed the journey online.” Power’s COVID experience taught her to trust her gut instinct. “I saw the shift in customers and behaviour before the shutdown happened and moved to mitigate the negative results. I chose to be nimble when we reopened, which positioned us to take advantage of the opportunities as the world emerged.” Rustic charm aside, Waterfalls Café is also growing into accommodation. “The existing product was tired and unable to cope with the growing numbers. Tour groups had nowhere to stay together if they had more than 4 people. We tried everything to get our accommodation started, everything possible, and rejection from lenders was all we faced,” says Power.  “Thankfully, the Tasmanian Government recognised that regional businesses were being hampered by traditional lending and launched the Tourism Loan Scheme – our LAST chance. We were successful, allowing us to open our first 4 pods in 2023.” The family’s long-held dream of opening Mt Field Retreat became reality in 2023 with four pods, and demand has been so strong that another eight are set to open this year. Waterfalls Café & Gallery can be found at 90 Lake Dobson Rd, Mt Field, Tasmania Adora Handmade Chocolates – Sydney, Multiple Locations Adora Handmade Chocolates Sydney’s dessert hounds can sniff good chocolate from a mile away – but what happens when they have surgical masks on? Adora Handmade Chocolates decided their solution was to level up and go hard on takeaway. “In 2019, we made the decision to take our business to the next level,” says co-owner Tina Angelidis. After opening four stores over 25 years, she and her team felt they had developed a formula that worked, so they set to work and created their next five-year plan, which included opening another four stores. Adora Oatley began to take shape by the end of 2019 – they planned to open in late February 2020. Then, in March 2020, COVID hit Sydney. “Just as we were about to launch our biggest store to date, the new government restrictions came into effect, limiting operations to essential services only. I remember coming home and thinking I’d just lost everything I worked for over the past 25 years,” says Angelidis. “Thankfully, government support came through, and we were able to continue operating as takeaway only.”  “Being in a suburban area, Oatley received strong support from locals who had started working from home. In fact, all our suburban stores performed well during COVID. Our city store, however, almost died – we were lucky that having that mix of suburban and…

Read More

Creator Profile: Joel Feren on nutrition myths and bringing men back into the kitchen

Joel Feren is a Melbourne-based media dietitian, recipe creator and content producer who makes nutrition approachable, inclusive, and fun. With brand partnerships spanning Weet-Bix to ALDI and regular appearances across TV, radio, and digital platforms, he’s built a reputation for blending credible science with real-world food. In this profile, he talks to Crumb Wire about his creator journey and the myths he’s out to bust. Let’s start with the basics – What are your handles:  IG: @the_nutritonguy How would you describe the content you create? I create engaging, evidence-based nutrition and food content that informs, inspires, and entertains. My content blends credible science with a touch of storytelling to help people improve their health and relationship with food. Whether it’s recipes, nutrition tips, or cooking hacks, my focus is on practical, achievable changes that make healthy eating enjoyable and sustainable. In particular, I aim to connect with men and families, showing them that nutritious food can be simple, delicious and deeply meaningful. Tell us about your creator journey so far.  My creator journey began in 2014 when I started my Instagram account. It’s been a slow burn ever since. What started as a creative outlet soon became a platform to share my love of food, debunk nutrition myths, and make healthy eating less complicated and more enjoyable. I’ve grown from posting casual kitchen snaps to developing content for leading food brands, health publications, and leveraging my profile to gain presenting opportunities on TV. Over time, I’ve built a community that trusts me to deliver evidence-based advice in a way that’s approachable, practical, and fun. I’m focused on men’s health, inspiring more men to get in the kitchen and cook for themselves and their families. Today, my work spans social media, TV, radio, live events, and brand partnerships – but my mission has always been the same: helping people (in particular men) enjoy nutritious food that brings meaning and joy to their lives. What have been some of your biggest achievements and challenges along the way? Since starting my Instagram in 2014, I’ve steadily built a loyal audience by sharing recipes, kitchen tips, and credible nutrition advice. This presence has led to brand deals with companies like Weet-Bix, as well as corporate work, including cooking demonstrations and live events. I’ve also appeared on national TV and radio, and developed hundreds of recipes for leading food brands and media outlets. The main challenge has been cutting through the noise of nutrition misinformation while staying true to an evidence-based approach. Social media is crowded, so consistency and clarity have been key. Balancing content creation with family life is always a juggle, but it has taught me to work smarter and focus on what matters most to my audience. How has the social media food scene changed since you started? What do you love (or not love) about where it’s heading? When I started my Instagram account, the social media food scene was all about polished, picture-perfect imagery. Now, it’s shifted towards raw, behind-the-scenes content and real content, flaws and all, that truly connects with people. I love that it feels more authentic and relatable – audiences want to see the process, the spills, and the slightly wonky meals that still deliver on taste. I’m less keen on quirky diet trends and the spread of nutrition misinformation, which can be misleading and unhelpful.  What do you wish people understood better about content creation?  Good content creation involves planning, research, recipe testing, styling, shooting, editing, and writing – all while making sure it’s accurate, engaging, and tailored to your ideal audience. It’s creative work, but it’s also strategic and time-consuming. Plus, social media can be an important tool in a creator’s marketing strategy. Which food creators or pages are you following right now?  I follow a mix of fellow dietitians, science communicators and foodie creators. Some of my favourite accounts are @dr_idz, @drkaranrajan, @andytherd, @jaxxsnax, @itsvegansis, @eitan and @dietitianrose. What’s your foodie top-tip? Building confidence in the kitchen does more than keep hunger at bay; it can transform the way you eat, the way you feel, and ultimately improve your health. My mission is to help people rediscover the power of cooking. You don’t need culinary superpowers – just a dash of curiosity, a spoonful of know-how, and a healthy appetite for trying something new. Cooking isn’t some supernatural talent reserved for chefs, so give it a go. And finally, what do you enjoy doing outside of work and content creation? I have a young family, so spending time with my wife and kids brings the ultimate joy. My kids are super active and I love scooting to the park, kicking the footy, or doing elaborate obstacle courses in the backyard with them. I also love cooking with my kids. It’s fun to create something delicious together, but it also teaches them an important life skill.  

Read More

Creator Profile: In conversation with Tightarses of Melbourne

Lisa Lorenz swapped the music industry for Melbourne’s dining scene, building Tightarses of Melbourne into a 54,000-strong community with her partner Cam and their dog Taco. Together they’ve turned a tongue-in-cheek Instagram into a trusted guide for budget eats, happy hours and small venues worth supporting. Let’s start with the basics – What are your handles: IG: @tightarsesofmelbourne Website: http://www.tightarses.au How would you describe the content you create? We Tightarses have created a go-to guide and directory for the best deals across Melbourne. Think $2 oyster deals and happy hours to trivia, parma and steak nights, fun activities to get you out of the house, etc. You get the idea.  Tell us about your creator journey so far. Our first posts were honestly so cringe. If you scroll back far enough, you’ll find them. We were actually trying to make the photos look bad. It’s been a wild ride watching this little community grow and hearing people say they’ve found their new favourite venue or meal. We love it, honestly. What started as a bit of a joke turned into something that’s really taken off.  What have been some of your biggest achievements and challenges along the way? Our biggest achievement was hitting 50K. That was our white whale. That, and every time a venue tells us we helped them sell out right after we post. We love when that happens. The biggest challenge? Honestly, not working all the time. There’s so much behind-the-scenes work, and with so many venues and deals to cover, the admin can feel never-ending. How has the social media food scene changed since you started? What do you love (or not love) about where it’s heading? Everything is about going viral these days, and honestly, it’s a lot of pressure. We can spend hours creating something we’re really proud of, and if no one engages with it, the algorithm just buries it. Meanwhile, the simplest content sometimes blows up. We’re all just doing our best and kind of making it up as we go… or is that just me? What do you wish people understood better about content creation? It takes A LOT OF TIME.  Which food creators or pages are you following right now? I love the pages that focus on one thing and do it really well. Steakbabes is great, Sunday Roast of Melbourne always hits, and Girl About Melb absolutely kills it, she’s so good at what she does. What’s your foodie top-tip? Follow Tightarses of Melbourne and check out our Juicy Deal Directory. We have over 2,000 deals you can filter through to find the perfect venue and deal for whatever you’re craving. We might be biased, but it’s seriously good. And finally, what do you enjoy doing outside of work and content creation? We do spin classes about five times a week to work off all the food and drinks we enjoy. Since we’re out a lot for “work,” just hanging at home with the dog is honestly the best way to spend a day off.

Read More

Canberra welcomes new East Asian joint Azuma Den, via Bisa Hospitality

Canberra’s Bisa Hospitality, the family-owned group behind Agostinis, Joe’s Bar and Café Sosta, is adding another venue to its portfolio, with Azuma Den officially opening today, August 18. The new restaurant at the East Hotel in Kingston celebrates Japanese and Korean cuisine – drawing from Japanese simplicity, elegance and focus on seasonal ingredients alongside the bold flavours and fermentation techniques that Korean cuisine is best known for. The menu and experience have been designed by Executive Chef Junho “Luffy” Koh and Chef Jun Kim. Koh, who is Italian-trained but raised on Korean food, says: “It’s all about connection and harmony. Our food is based on Korean and Japanese cuisine, bringing together traditional flavours with modern ideas, familiar dishes and new surprises.” The menu showcases the marriage of the two eastern cuisines through novel dishes such as the Kimbap roll with ponzu mustard, pork and ginger dumplings with shishito pepper oil and the pork jowl hibachi kushi (skewers) with yuzo miso and ssam jang. From the hibachi grill, guests can order the 200g Snapper with yuzu butter, Tajiama Wagyu steak MB8 with smoked salt and wasabi, Finger Eggplant with gochujang and miso and more. The dessert selection stands out with the Coconut Meringue topped with yuzu miso caramel, custard and mandarin or a twist on the French Brûlée with a twist of orange and ginger. “I believe that cooking with fire is about giving energy to cold ingredients and passing that energy onto guests. By eating delicious food cooked over a sizzling fire, customers can receive energy for their tired and cold bodies and minds and feel warm and comforted,” says Koh of the menu. Azuma Den is now open for lunch Wednesday to Sunday, and dinner seven nights a week. Source: azumaden.com.au

Read More

Urgent Recall: Multiple pasteurised soft cheeses

Food Standards Australia and New Zealand have issued an urgent recall of pasteurised cow and goat milk cheeses due to potential contamination with Listeria monocytogenes. The recalled products were all produced by French manufacturer, Chavegrand. The recalled products include: K-sein Pty Ltd – Bûche Belle du Bocage, Washed Rind Pty Ltd – Bûche Belle du Bocage, ALDI’s Specially Selected French L’ovale cheese 300g and the Emporium Selection French Brie 125g. Global Foods Group has also recalled their Mon Ami and Emborg soft cheese collection. FSANZ is working with food businesses and state and territory food enforcement agencies to recall affected products. Australian government authorities are also working with international counterparts to manage this issue. The mass recall comes as 21 cases of listeriosis caused by bacterial strains with similar characteristics have been identified by French health authorities, including 18 cases since the beginning of June 2025.  According to the FSANZ website, Listeria monocytogenes may cause severe illness in pregnant women, unborn babies, neonates, the elderly, and immunocompromised individuals. The general population can also become ill from consuming food contaminated with Listeria monocytogenes. While no cases of illness linked to these products have been reported in Australia, consumers have been advised not to eat these these products and return them to the place of purchase for a full refund. Any consumers concerned about their health should seek medical advice.

Read More

Marrickville’s People’s Burger rolls into Tempe with $5 launch day drop

Tempe’s food truck scene is getting a new player this weekend as People’s Burger opens its second Sydney location. The long-time Marrickville resident is marking the occasion with a $5 burger drop for one day only. On Saturday, August 16, the burger brand will be serving two of its signatures: the beef-based Skinny Boi and the fried chicken Dirty Bird, each for $5 from midday until midnight. A vegetarian option will also be available. People’s Burger started in 2015 at Frenchs Forest Market before moving to a food truck in Marrickville in 2019. The business is led by chef Kumar, whose background in fine dining and hatted restaurants is behind the menu’s focus on quality ingredients and crowd-pleasing combinations. The new Tempe store is located at 531 Princes Hwy and will be open from 12 pm to 12 am for the grand opening offer.

Read More

Nostalgia Alert: McDonaldland Crew Returns With Limited-Edition Meal

After more than two decades since Ronald McDonald, Grimace, Birdie, Hamburglar, Mayor McCheese, and the Fry Friends shared the same menu board, the OG Macca’s crew is coming home. Macca’s new McDonaldland Meal is designed for a little grown-up nostalgia, with your pick of a Quarter Pounder, Big Mac, or six-piece McNuggets, plus fries. The throwback factor comes in the form of a limited-edition berry-flavoured McDonaldland Shake – topped with whipped cream and raspberry sprinkles – and one of six collectible souvenir kits. Each tin is filled with postcards, stickers, and character-themed extras. Jennifer “JJ” Healan, McDonald’s VP, U.S. Marketing, Brand, Content & Culture, said: “For the first time in decades, we are taking fans on a trip to McDonaldland with an immersive experience that taps into the past to create the future. It’s a chance for us to give fans a new, modern way to experience this magical world.”  The McDonaldland Meal will be available nationwide from August 13 until stocks run out.

Read More

Melbourne sibling duo opens Kang Eang Thai Bistro

Melbourne has just upped its Thai dining creds with the launch of  Kan Eang Thai Bistro. The brainchild of second-generation hospitality duo May and Nathan Pongvattanaporn, this new spot opened its doors on August 7. Located on Little Bourke Street in the heart of the CBD, Kan Eang brings a fresh, inner-city twist to the Thai culinary legacy that their family helped shape. The new 130-seat bistro blends nostalgic recipes passed down through generations with playful bistro-style presentation. For the Pongvattanaporn siblings, this latest opening is a celebration of heritage, hospitality and a love of bringing people together – blending authenticity with fin, without losing touch with their roots. To celebrate the launch, food creators and industry insiders, including top influencers Alison Said (@mum_made_yum), Georgina Oor (@geo.gina_), Christina Podolyan (@podolyano), Dezi Madafferi (@dezi_cooks) and Thao Armstrong (@dtcthao) were treated to a beautifully styled dinner experience that showcased the venue’s signature dishes and creative cocktail pairings. “We were absolutely FED at Kan Eang Melbourne’s new location,” said Oor in an Instagram post, praising the selection of gluten-free options on the menu. Kan Eang Thai Bistro is now open for lunch and dinner Monday to Saturday and offers weekday-friendly incentives like $25 CBD lunch sets and a $29 bottomless cocktail deal alongside an all-day à la carte menu for casual catch-ups, work lunches or relaxed nights out. Kan Eang Thai Bistro is located at Shops 1 & 2, 518 Little Bourke Street. Bookings are now open. Source: The Atticism

Read More

Contact us

©2025- All Rights Reserved. Developed by Infutive Pvt. Ltd.