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Snapchat is celebrating the joy of sharing small moments with a free ButterBoy giveaway

Crumb Wire
September 3, 2025
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Tags: Events sydney
Source: Supplied

Snapchat is celebrating the joy of sharing small moments in a one-day event to bring friends together, with a FREE ButterBoy cookie give-away at Sydney’s Pitt Street Mall on Sunday, 7 September. 

Why, you ask?


A new national study commissioned by the social media platform reveals that Gen Z Australians are finding the most joy in life’s little moments, with more than one in three (35%) saying casual catch-ups, like grabbing a coffee or quick bite, bring them the most joy when connecting with friends.

The study also found that connecting over food, whether in-person or via digital interactions, is a key element of how young Australians keep their friendships strong. An overwhelming 94% of Gen Z say they use food or snacks, shared either online or in real life, to show they care. 

The most common gestures include sharing meals or snacks (44%), specifically catching up over food (40%), or treating friends to their favourites (30%).

57% of Gen Z agree that sharing food with friends online (sending photos, videos, stories, recipes, new places to eat) is one of the main ways they express care or affection, or stay connected with them, with 90% of Gen Z sharing food and snack-related photos, videos or stories with friends and family.  

Nostalgia is also an element of how food sparks joy between friends. For many Gen Z, food is a spark for shared memories, with 46% fondly recalling school canteen staples, 39% finding comfort in home-cooked classics and 30% enjoying old-fashioned corner-shop treats. 

Snapchat x ButterBoy blind-box drop 

To celebrate the joy of sharing small moments, Snapchat and ButterBoy have joined forces for a free ButterBoy cookie giveaway at Sydney’s Pitt St Mall on Sunday, 7 September.

For this fun in-person experience, Snapchat has also teamed up with cookbook author, foodie content creator success story and Snap Star Jasmin Weston (aka @JasminsEats), alongside the cult cookie brand, to co-create an exclusive drop of four limited-edition cookie flavours, including:

Matcha and White Chocolate – With Gen Z Aussies identifying Japanese as one of their favourite cuisines for sharing with friends, this cookie is made of classic ButterBoy dough with matcha powder and vanilla paste throughout, and a heap of white chocolate chips.

Fairy Bread – A vanilla dough with chunks of caramelised white chocolate, rolled in 100s and 1000s, giving a nod to the 38% of Gen Z Australians who are nostalgic for fairy bread!

Chilli Choc – Sharing Mexican food is also among the most loved by Gen Z for friend get-togethers, so this cookie is made of cocoa dough with a spicy twist – flavoured with cayenne pepper and dark chocolate chips, and finished with a spicy salt.

Marshmallow Crunch –  Almost half (46%) of Gen Z get misty eyed for school canteen treats, so this cookie is made of classic ButterBoy dough with milk chocolate chips, marshmallows and pretzels throughout, rolled in even more salty pretzel pieces. 

On co-creating the special ButterBoy cookie flavours for the Snapchat blind-box drop, Weston said, “These flavours are inspired by the way my friends and I stay connected regardless of our busy lives. Whether it’s sharing a snack, sending a funny snap, or checking in with a nostalgic memory, I find it’s the little things I share with my friends that bring me happiness. These flavour pairings are super fun and give me all the feels”.

The free giveaway will start at 10 am and will be first-come, first-served, for anyone with the Snapchat app downloaded on their phone.

Source: Ogilvy PR

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