
Lisa Lorenz swapped the music industry for Melbourne’s dining scene, building Tightarses of Melbourne into a 54,000-strong community with her partner Cam and their dog Taco. Together they’ve turned a tongue-in-cheek Instagram into a trusted guide for budget eats, happy hours and small venues worth supporting.
Let’s start with the basics – What are your handles:
IG: @tightarsesofmelbourne
Website: www.tightarses.au
How would you describe the content you create?
We Tightarses have created a go-to guide and directory for the best deals across Melbourne. Think $2 oyster deals and happy hours to trivia, parma and steak nights, fun activities to get you out of the house, etc. You get the idea.
Tell us about your creator journey so far.
Our first posts were honestly so cringe. If you scroll back far enough, you’ll find them. We were actually trying to make the photos look bad. It’s been a wild ride watching this little community grow and hearing people say they’ve found their new favourite venue or meal. We love it, honestly. What started as a bit of a joke turned into something that’s really taken off.
What have been some of your biggest achievements and challenges along the way?
Our biggest achievement was hitting 50K. That was our white whale. That, and every time a venue tells us we helped them sell out right after we post. We love when that happens. The biggest challenge? Honestly, not working all the time. There’s so much behind-the-scenes work, and with so many venues and deals to cover, the admin can feel never-ending.
How has the social media food scene changed since you started? What do you love
(or not love) about where it’s heading?
Everything is about going viral these days, and honestly, it’s a lot of pressure. We can spend hours creating something we’re really proud of, and if no one engages with it, the algorithm just buries it. Meanwhile, the simplest content sometimes blows up.
We’re all just doing our best and kind of making it up as we go… or is that just me?
What do you wish people understood better about content creation?
It takes A LOT OF TIME.
Which food creators or pages are you following right now?
I love the pages that focus on one thing and do it really well. Steakbabes is great, Sunday Roast of Melbourne always hits, and Girl About Melb absolutely kills it, she’s so good at what she does.
What’s your foodie top-tip?
Follow Tightarses of Melbourne and check out our Juicy Deal Directory. We have over 2,000 deals you can filter through to find the perfect venue and deal for whatever you’re craving. We might be biased, but it’s seriously good.
And finally, what do you enjoy doing outside of work and content creation?
We do spin classes about five times a week to work off all the food and drinks we enjoy. Since we’re out a lot for “work,” just hanging at home with the dog is honestly the best way to spend a day off.