
Peta McConachie, the voice behind Postcards from Peta, has been documenting food finds since 2011. From fighting to save a beloved food truck to juggling toddler life with content creation, she’s built a platform that blends family, fun and flavour. In this profile, she shares her experience of the early days of food blogging in contrast with today’s crowded creator landscape.
Let’s start with the basics – What are your handles:
How would you describe the content you create?
I share the meals I make (and eat), toddler adventures, holiday vlogs, and the restaurants and cafés that actually excite me, plus the occasional food trend and lunchbox haul. Basically, it’s food, family, and fun all rolled into one.
Tell us about your creator journey so far.
I started my blog back in 2011 as a way to keep track of all the food I was trying while travelling (and low-key as a recommendations list for my travel clients). By 2016, I got my first proper invite and since then, I’ve been to hundreds of events, collabs, and trips.
What have been some of your biggest achievements and challenges along the way?
Biggest highlight? Getting invited on Australia’s most influential travel agents’ trip – complete with business class flights. Another proud moment was starting a winning petition to save my favourite food truck, Buon Appetit. What can I say? I fight for what I love.
Challenges? Definitely burnout. And these days, everyone’s reviewing food online, so standing out takes more effort than ever. Algorithms are also getting more complicated. YouTube is my fav platform, but I haven’t quite cracked it yet.
How has the social media food scene changed since you started? What do you love (or not love) about where it’s heading?
When I first started, it was all Zomato reviews and a tight-knit crew of Sydney food bloggers. Everyone knew each other – it felt like a little club. Now? Everyone’s in the club. I love how diverse and creative the space has become, but I do miss that smaller community feel.
What do you wish people understood better about content creation?
It’s a lot more than just snapping a photo of your lunch. It takes planning, editing, writing, posting, and actually posting consistently. If you love a creator, don’t just follow — like, comment, share. It makes a huge difference.
Which food creators or pages are you following right now?
Phil Rosenthal from Somebody Feed Phil. I love how much joy he brings to food. And James Webb, Australia’s #1 competitive eater, because watching someone demolish food at lightning speed is weirdly addictive.
What’s your foodie top-tip?
Don’t be afraid to hack the menu! Some of the best meals I’ve had were from bending the rules a little.
And finally, what do you enjoy doing outside of work and content creation?
I’m a full-time toddler mum, work in the design industry, and moonlight as a Halloween enthusiast, Disney lover, and professional snack provider. Our family loves adventures, BBQs, and quality time together.
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