
Coles and Liquorland are teaming up to reward customers with collectable European glassware, just in time for spring entertaining and the lead-up to Christmas.
From Wednesday September 17, shoppers who spend $20 or more in a single transaction at Coles or Liquorland, in-store or online and scan their Flybuys card will earn glassware credits.
Once enough credits are collected, the pieces can be redeemed for free at Coles in-store or online, with the exception of the Coles App. Customers can collect credits until 6 January and redeem them until January 13.
The collection
The 2025 range is made by European brand Schott Zwiesel and includes short tumblers, large tumblers, champagne flutes, white wine glasses, red wine glasses, gin and tonic glasses and a carafe.
Each piece can be redeemed in a set of two, with credits required ranging from 22 for short tumblers through to 48 for the carafe. Customers also have the option of combining credits with a cash top-up, starting at $11.
Coles has confirmed that more than 1,500 products across Coles and Liquorland are included in the promotion for bonus credits. Participating brands include Barilla, Earthwise, Nescafé, Glad and Jacobs Creek, alongside Coles Own Brand labels such as Coles Finest, Smithy’s, Loch Lomond and Canard-Duchêne.
Credit balances can be checked on the Flybuys App, online or printed on Coles and Liquorland receipts.
The promotion taps into a broader shift in consumer behaviour. Coles research shows that around two-thirds of Australians are now choosing to dine at home more often to save money, while one in four prefer having a drink at home rather than going out.
A different Coles survey also showed that one in five Australians admit to running out of glassware while entertaining.
To tie in with the glassware promotion, the October edition of Coles Magazine will feature whisky cocktails and low- or no-alcohol spritz recipes, giving customers ideas for putting the glassware to use during spring and summer gatherings.
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