
Coles is rolling out a new ready-to-heat roasting box and a run of half-price chocolate deals ahead of Mother’s Day this Sunday.
New research from Coles shows 58% of customers plan to spend the day with family, with 45% expecting partners or kids to take on the cooking.
The Made Easy Sweet & Savoury Roasting Box 1.9kg at $35 per pack, approximately $8.75 per serve, is the brand’s answer to that, serving four with slow cooked roast beef crusted in garlic, roast potatoes, gravy and mini choc brownies.
Available for a limited time, it sits alongside a broader Mother’s Day spread that includes some of the steepest chocolate discounts Coles has run this year.
Sweet treats for Mum
Boxed chocolate sales historically almost double in the week before Mother’s Day, and this year Coles is running half-price deals across a solid range from May 6 to May 12, including:
Cadbury Roses 380g down to $9 from $20
Ferrero Collection and Rocher 30 pack both at $16 from $32
Raffaello Heart Gift Boxes at $7.50 from $15
Darrell Lea Milk Chocolate Love Heart 100g at $5.50 from $11
For those wanting to get hands-on, Coles is also sharing a Love Heart Mud Cake hack, turning two Coles Chocolate Mud Cakes 600g, now $6.40 each, down from $7.10, into a heart-shaped centrepiece with pink icing and lollies. The recipe is on the Coles website and in the Coles magazine.
Flowers galore
Coles is expecting to move nearly 900,000 flowers and floral gifts in the lead-up, making it the biggest flower event of the year for the supermarket.
The Smith Street Flowers range holds the same prices as last year, starting from $15 for the Pocket Money Posey, $25 for a classic Rose Bouquet and $30 for the Mother’s Day exclusive Beautiful Bouquet, featuring roses, chrysanthemums and seasonal greenery.
Customers spending $30 or more on Smith Street flowers in-store will get 15% off wine and Champagne at Liquorland when scanning their Flybuys card between May 8 and May 10.
Champagne sales at Liquorland are expected to jump almost 50% in the lead-up, with nearly a third of purchases made the day before.
The Canard-Duchêne Brut NV Champagne 750ml is available for $56, down from $72, and the Winton Road Eden Valley Chardonnay 750ml at $30 each or two for $35, both in gift boxes.
The full Liquorland range also includes the Canard-Duchêne Brut Rosé NV 750ml at $82, Pure Origin Tasmanian Gin 700ml at $58 and Mayfair Pink Gin 1L at $71.
Coles and Liquorland stores are open this Mother’s Day Sunday for any last-minute additions to the celebration.
Find more food retail updates on Crumb Wire.