
Allen’s is transforming its lollies into a much-loved Aussie sweet-treat format, decorating supermarket aisles with three new Choc Blocks.
The range has launched at Coles, Woolworths and independent retailers, mixing milk and white chocolate with sherbet fizzy chips, fudge pieces, waffle cones and Mini Smarties.
Nestlé Head of Marketing Confectionery Shannon Wright said, “We wanted to take everything people love about Lollies: the colour, the fun, the unexpected textures and pack it into a choc block.
“Each piece has its own little surprise, whether it’s a pop of fizz, a chewy bite or a satisfying crunch.”
The range includes:
Allen’s Block Party – Smooth milk chocolate with fudge pieces, sherbet fizzy chips and Mini Smarties.
Allen’s Sherbet Fizz – Smooth milk chocolate with sherbet fizzy chips and waffle cone.
Allen’s Strawberries & Cream – Creamy white chocolate with fudge and sherbet fizzy chips.
The 170g blocks take the chew, fizz and crunch people already know from Allen’s and put them into a supermarket chocolate block.
Allen’s has dabbled in chocolate before through products like Freckles and chocolate-coated lollies, but this is a dedicated three-block range under the Allen’s name.
The new Allen’s Choc Block range is now available nationally, retailing for $7.50.
Source: Omnicom
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