
Macca’s is launching a new breakfast menu fronted by Birdie the Early Bird, and for the first time, Australia gets it before anywhere else in the world.
Birdie, a longtime McDonaldland character known for singing, painting and loving breakfast more than anything, is fronting a new pink-themed menu launch with Birdie’s Brekkie Meal.
From Wednesday, August 26, Macca’s is rolling out a full pink takeover: new menu items, exclusive packaging and even an original soundtrack, all built around Birdie’s brand of colourful, feel-good energy.
Tobi Fukushima, Acting Marketing Director of Menu for McDonald’s Australia, said: “Birdie has always been one of our most loved McDonaldland characters and we’re excited to bring her colourful world to life for longtime fans and a whole new generation of Aussies.
“As a world-first, Birdie’s Brekkie Meal brings Birdie’s optimism, playful spirit and unmistakable pink aesthetic to Macca’s breakfast menu for the very first time. From Birdie’s delicious Brekkie Signature Sauce and Strawberry Shortcake Frappé to exclusive packaging and an original soundtrack, every detail has been designed to bring a little more fun, colour and personality to mornings.”
A menu dressed in pink
The centrepiece is Birdie’s Brekkie Signature Sauce, a pink, creamy sauce dropped onto a lineup of breakfast classics. Choose a McMuffin or a Brekkie McWrap, pair it with a Strawberry Shortcake Frappé and a Hash Brown, and you’ve got Birdie’s Brekkie Meal, Macca’s usual breakfast staples with a rosy hue and packaging designed to be as photogenic as it is functional.
The lineup includes the Birdie Sausage and Egg McMuffin, Birdie Bacon and Egg McMuffin, and Birdie Chicken and Bacon McMuffin, all topped with the signature sauce, alongside the Birdie Brekkie McWrap, which packs bacon, hash brown, egg and cheese into a warm tortilla.
The Strawberry Shortcake Frappé completes the package with biscuit crumb swirled through the drink and sprinkled over the whipped cream on top.
Birdie’s got her own soundtrack too
Macca’s has given Birdie an original theme song, pulling from noughties pop and classic cartoon anthems, streaming on Spotify from August 26. It sits inside a broader Birdie’s Brekkie Beats playlist, which also features remixes and covers from Australian creators and fans.
Birdie’s Brekkie Meal is available nationwide from August 26 for a limited time via drive-thru, front counter, McDelivery and the MyMacca’s app.
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