
White chocolate and raspberry is one of those dessert combinations that rarely needs much convincing, and Baileys is bringing it to the drinks cabinet for summer.
The new Baileys White Chocolate Flavour with Raspberry blends Baileys Original Irish Cream with white chocolate flavour and raspberry, keeping the familiar creaminess but finishing with a brighter, tart fruit note.
It follows last year’s Cinnamon Scroll release and Baileys Chocolate, which started as a limited flavour before becoming a permanent part of the range.
“We’re so excited to introduce this year’s limited-edition flavour, building on the success of previous launches, including last year’s Cinnamon Scroll and the now-permanent Chocolate offering,” said Sarah Shimmons, Brand and Category Director at Diageo Australia.
“White Chocolate flavour with Raspberry brings together a much-loved dessert pairing that’s trending across categories, beyond liqueurs. Blended with our signature creamy Irish Cream, it’s an indulgent twist on a classic combination that we know consumers will love.”
Baileys suggests pouring the 17% ABV drink over ice, drizzled over ice cream or worked into a cocktail, making it an easy addition to summer entertaining, Christmas gatherings or the kind of night when dessert comes straight from the freezer.
White chocolate and raspberry have long been a staple combination in cakes, chocolates, ice creams and other sweets, giving Baileys a familiar flavour pairing to work with rather than something completely left-field.
“With the festive season just around the corner, we’re excited to offer Australians a new way to indulge, whether they’re treating themselves, gifting a Baileys lover or introducing something memorable to the table for friends and family,” Shimmons added.
Baileys remains Australia’s No.1 cream liqueur brand*, and the new bottle will arrive in time for the festive gifting and entertaining rush. A national marketing and in-store POS campaign will support the launch, with retailers also being encouraged to position it as a premium seasonal option.
Baileys White Chocolate Flavour with Raspberry will roll out nationally from October 2026 in a 700ml bottle for RRP $49 at all major retailers.
Source: Thrive
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