
Hirsch Wine Group is heading into 2026 after a year of expansion, with the Yarra Valley producer growing both its own wine labels and its role in how Australian wine is made.
The family-run business spent 2025 investing in new facilities, several new releases and wider distribution, changes that are now showing up more clearly in bottles and on wine lists.
Led by 28-year-old CEO Ben Hirsch alongside chief winemaker Peter Mackey, the group represents a younger generation of Australian wine businesses focused on scale, quality and long-term thinking. Much of that work happens behind the scenes, but its impact is increasingly visible to consumers.
One of the biggest developments this year was the rollout of Hirsch Wine Group’s expanded winemaking and bottling operations. The upgraded setup includes new production facilities, a fully automated bottling line and large-scale temperature-controlled storage.
For drinkers, that translates to more consistent wines across a broader mix of styles, particularly from smaller producers that now have access to high-quality production without owning their own infrastructure.
Demand for the expanded operation has been strong, with the site booked well into 2026. Alongside this, Hirsch Wine Group has continued to invest in its own vineyards, planting more vines at its Dixons Creek property as part of a longer-term plan to grow its estate holdings over the next five years.
“This year has been a true collective effort, and any progress we’ve made belongs to our growing team, a group of people who show up, support each other, and genuinely enjoy the work we’re doing together,” said Ben Hirsch, Chief Executive Officer.
“We’re grateful for the opportunities ahead and excited to keep improving every day with the same humility, curiosity and team spirit that’s shaped our journey so far.”
La Chica Con Tinta
The group also added a new label to its portfolio in November with the launch of La Chica Con Tinta. The range focuses on lesser-seen varietals such as Arinto and Garnacha, shaped by Mackey’s experience working in Chile and Hirsch’s time living in Spain. It joins Hirsch Hill as part of a portfolio aimed at drinkers looking to explore beyond familiar grape varieties.
“From the purchase and storage facility and its transformation through to the purchase and install of the bottling line and then to top it off, the conception of La Chica Con Tinta, it’s been encouraging to see the Yarra Valley embrace the Hirsch Wine Group in what we are trying to achieve,” said Peter Mackey, Chief Winemaker and Vineyard Manager.
“I look forward to the challenges in 2026 and we will strive to be a central hub for the greater wine community.”
Hirsch Wine Group has expanded distribution of its premium labels across major liquor retailers, including Dan Murphy’s, BWS, Liquorland and IGA, as well as on wine lists across Melbourne and Brisbane.
Source: Modern Currency
Find more food and drink news on Crumb Wire.