Krispy Kreme joins the protein rush with doughnuts and shakes

Source: Supplied

Krispy Kreme Australia is launching its first protein doughnut, adding 13g of protein to a cookie crumble creation complete with creamy filling, chocolate ganache and biscuit crumb.

The announcement is already getting attention online after food creator Chris Williams, aka BiteBro, shared it on his Instagram and TikTok pages.


Australia has been taking its protein seriously, and brands are finding new places to put it. SunRice launched its Protein+ microwave rice range in September; now Krispy Kreme is adding protein to doughnuts and shakes, keeping the chocolate ganache, cookie crunch and whipped cream.

“Protein is everywhere right now, and our fans’ interest in it just keeps growing – so we wanted to get in on it, our way. It still had to taste like a Krispy Kreme first,” said Aimee Cutajar, Chief Marketing Officer at Krispy Kreme ANZ.

“The result is a cookie crumble doughnut that just happens to have 13g of protein, and a shake that takes the combo to at least 43g. Grab a box to share or keep the combo to yourself – just be quick, because it’s only here for a limited time!”

The limited-edition Protein Powered range includes:

Protein Cookie Crumble Doughnut (13g protein) – A shell doughnut filled with protein-powered cookie creme, dipped in milk chocolate ganache and coated in cocoa soy crispies and chocolate biscuit crumb, then finished with a milk chocolate ganache drizzle.

Protein Cookie Crumble Shake (at least 30g protein) – A scoop of protein powder blended with full cream milk and chocolate cookie pieces, topped with fresh whipped cream and more cookie pieces. Made fresh to order.

Protein Combo (at least 43g combined protein) – The doughnut and a large Protein Cookie Crumble Shake served together.

The shake and combined protein claims are based on a large-size Kreme Shake made with full cream milk. Actual yield may vary.

The range will be available from November 11 to November 23, at participating Krispy Kreme shops across Australia and online, while stocks last. Nutrition and allergen information is available in-store and on the Krispy Kreme website.

Source: Sling & Stone

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Pallavi Mathur

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Pallavi Mathur is the founder and editor of Crumb Wire. She cut her teeth in PR before turning her lifelong passion for food into a full time gig. Pallavi brings readers a daily digest of what's hot in food and drink, covering restaurants, retail and features rooted firmly in food culture.

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Krispy Kreme joins the protein rush with doughnuts and shakes

Krispy Kreme Australia is launching its first protein doughnut, adding 13g of protein to a cookie crumble creation complete with creamy filling, chocolate ganache and biscuit crumb. The announcement is already getting attention online after food creator Chris Williams, aka BiteBro, shared it on his Instagram and TikTok pages. Australia has been taking its protein seriously, and brands are finding new places to put it. SunRice launched its Protein+ microwave rice range in September; now Krispy Kreme is adding protein to doughnuts and shakes, keeping the chocolate ganache, cookie crunch and whipped cream. “Protein is everywhere right now, and our fans’ interest in it just keeps growing – so we wanted to get in on it, our way. It still had to taste like a Krispy Kreme first,” said Aimee Cutajar, Chief Marketing Officer at Krispy Kreme ANZ. “The result is a cookie crumble doughnut that just happens to have 13g of protein, and a shake that takes the combo to at least 43g. Grab a box to share or keep the combo to yourself – just be quick, because it’s only here for a limited time!” The limited-edition Protein Powered range includes: Protein Cookie Crumble Doughnut (13g protein) – A shell doughnut filled with protein-powered cookie creme, dipped in milk chocolate ganache and coated in cocoa soy crispies and chocolate biscuit crumb, then finished with a milk chocolate ganache drizzle. Protein Cookie Crumble Shake (at least 30g protein) – A scoop of protein powder blended with full cream milk and chocolate cookie pieces, topped with fresh whipped cream and more cookie pieces. Made fresh to order. Protein Combo (at least 43g combined protein) – The doughnut and a large Protein Cookie Crumble Shake served together. The shake and combined protein claims are based on a large-size Kreme Shake made with full cream milk. Actual yield may vary. The range will be available from November 11 to November 23, at participating Krispy Kreme shops across Australia and online, while stocks last. Nutrition and allergen information is available in-store and on the Krispy Kreme website. Source: Sling & Stone Find more food and drink news on Crumb Wire.

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