
Macca’s is giving the Quarter Pounder a bigger permanent line-up after spending more than 50 years as undisputed king of the Australian menu.
The new Quarter Pounder range is available nationwide from July 8, adding four variations to the menu: two returning fan favourites and two new double versions stacked with 100% Aussie beef.
It is less of a reinvention and more of a full Quarter Pounder victory lap. The classic burger already has the numbers behind it, with more than 56 million burgers sold across the Quarter Pounder range in Australia over the past 12 months.
That includes the Quarter Pounder, Double Quarter Pounder and Quarter Pounder Deluxe, with the range accounting for 27.6 per cent of all beef burger sales at Macca’s.
Put another way, more than 100 Quarter Pounders from the range are sold every minute across Australia. It also ranks as Macca’s second most popular burger range nationwide, behind only the Cheeseburger.
New South Wales leads the country’s Quarter Pounder obsession, purchasing more than 17 million burgers from the range in the past year. Victoria and Queensland are tied in second place, with more than 14 million burgers sold in each state.
The new Quarter Pounder line-up
The expanded range includes four Quarter Pounder variations, all made with 100% Aussie beef and served on a sesame seed bun.
Quarter Pounder Deluxe (Back by demand) – A quarter pound of 100% Aussie beef topped with 100% Aussie melted cheese, juicy tomato, crisp lettuce, pickles and onions, finished with tangy mustard, ketchup and creamy McChicken® sauce.
Quarter Pounder BBQ Bacon & Crispy Onions (Back by demand) – A quarter pound of 100% Aussie beef stacked with rasher bacon, crispy onions, pickles, melted cheese and smoky BBQ sauce.
Double Quarter Pounder Deluxe (New) – Two quarter pound 100% Aussie beef patties with 100% Aussie melted cheese, crisp lettuce, juicy tomato, pickles and onions, finished with mustard, ketchup and creamy McChicken® sauce.
Double Quarter Pounder BBQ Bacon & Crispy Onions (New) – Two quarter pound 100% Aussie beef patties stacked with rasher bacon, crispy onions, pickles, melted cheese and rich BBQ sauce.
Amanda Nakad, Marketing Director for McDonald’s Australia, said the Quarter Pounder had earned its place as one of Australia’s most loved burgers.
“For over 50 years, the Quarter Pounder has earned its place as one of Australia’s most loved burgers thanks to its unmistakeable flavour and consistently satisfying recipe.
“This milestone gave us the perfect opportunity to celebrate everything our customers love about the Quarter Pounder and bring more choice to the menu – and this new range is here to stay. Whether it’s the classic Quarter Pounder or one from the new range, each burger delivers on the great taste and quality ingredients that have made the Quarter Pounder a legend for five decades.”
The range keeps the classic Quarter Pounder cues in place, from the Aussie beef and golden toasted buns to the melty cheese, pickles and fresh onions.
The new Quarter Pounder range is permanently available at Macca’s restaurants nationwide from July 8 via drive-thru, front counter, McDelivery and the MyMacca’s app.
Source: Omnicom
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