
Grimace and Hamburglar are doing their bit for McHappy Day this year, returning on a new pair of Silly Socks as Macca’s kicks off another round of fundraising for Ronald McDonald House Australia.
The $6.50 Silly Socks are joined by new stonewash Cool Caps for $9.95, with 100% of profits from both going directly to Ronald McDonald House Australia. The merch is available from October 14, giving people a chance to start contributing before McHappy Day itself arrives in November.
Barbara Ryan, Chief Executive Officer for Ronald McDonald House Australia, said, “McHappy Day is one of the most important fundraising campaigns of the year for Ronald McDonald House in Australia, and we’re incredibly grateful to everyone who gets involved.
“By purchasing a pair of Silly Socks, popping on a Cool Cap or making a donation, Australians are helping support families with children who are ill or injured when they need it most.
“The launch of this year’s McHappy Day merchandise is the perfect opportunity to get involved early and show your support. McHappy Day is a great chance to make a small purchase that makes a big difference for Aussie families.”
McHappy Day has been running since 1991 and remains Ronald McDonald House Australia’s largest annual fundraiser. Australians have helped raise more than $83 million through the campaign, supporting services for families with children who are ill or injured.
Ronald McDonald House Australia now supports more than 89,000 families each year through Ronald McDonald Houses, Family Accommodation, Family Rooms, Family Hubs, Family Retreats, Hospitality Carts and the Learning Program. Together, those services help families stay close to their children and access somewhere to rest, regroup and find support during treatment and hospital stays.
“McHappy Day is a special moment for Aussies to come together and make a meaningful difference for families supported by Ronald McDonald House Australia. Every year, we’re incredibly grateful for the generosity shown by our customers, crew and local communities,” said Annabel Fribence, Chief Marketing Officer for McDonald’s Australia.
“Whether it’s purchasing a pair of Silly Socks, grabbing a Cool Cap, making a donation or buying a Big Mac on McHappy Day, every contribution helps families stay together during some of life’s toughest moments. We’re proud to be part of a community that continues to rally behind this important cause.”
There are a few ways to contribute this year beyond the socks and caps:
Helping Hands – available for $2, $10 or $50, giving customers another way to add their support in store.
Online donations – donations can be made through the McHappy Day website from anywhere.
Big Mac donations – on McHappy Day, $2 from every Big Mac sold will be donated to Ronald McDonald House Australia, whether it is bought on its own or as part of a meal.
The Silly Socks and Cool Caps will be available at Macca’s restaurants nationwide through drive thru, kiosk, front counter, the MyMacca’s app and McDelivery from October 14 while stocks last.
McHappy Day takes place on November 14, with fundraising continuing until midnight that day.
Source: Omnicom
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