Brisbane’s Amora Hotel has become the city’s first hotel to install a commercial urban Macrofarm, in partnership with urban agriculture company Greenspace. The expansion follows successful Macrofarm networks in Sydney and Melbourne, marking Greenspace’s third city rollout. The company’s first Sydney CBD Macrofarm launched in 2021 and includes a dedicated edible flower farm, followed by a second Macrofarm in Melbourne’s Southbank A two-part model The model works in two parts. A centralised Macrofarm transforms underutilised space in the hotel into a hydroponic growing facility, producing micro greens, herbs, lettuces and Australian natives year-round indoors. That produce is then distributed to smaller hydroponic cabinets called Microfarms, located in the dining room, where chefs can harvest ingredients on demand in front of diners, often moments before they hit the plate. Peter Fox, Founder and CEO of Greenspace, said, “We’re moving beyond sustainability as a concept and into something you can see, touch and taste. We’re shifting from a framework where buildings simply consume resources to one where they actively produce them as well. “It’s a model that makes both commercial and environmental sense for some of our customers, like Amora, Sofitel, the Greenbank SC and W hotel. By embedding networked food production into a community, we’re reducing supply chain reliance and food miles, while improving nutrition, consistency and quality for that urban environment.” The system uses up to 95% less water than traditional farming methods, produces at least four times more per square metre and operates without chemical sprays or pesticides. Because produce is harvested on demand rather than in bulk, spoilage and packaging waste are significantly reduced, and indoor growing enables consistent supply regardless of weather conditions. The impact The broader significance of the model lies in what it represents for commercial buildings. Traditionally, greenery in commercial environments has been decorative with limited functional return. Greenspace’s model replaces this with productive, edible systems, shifting buildings from simply consuming resources to actively producing them, with food production emerging as a new layer of infrastructure across hospitality and workplace environments. John Bristowe, General Manager at Amora Hotel Brisbane, said, “Sustainability is an important part of our hotel’s ongoing journey, and working alongside Greenspace allows us to further embrace ideas that are practical, purposeful and aligned with the future of hospitality. “This collaboration is a wonderful example of how businesses can work together to create something meaningful for guests, visitors and the wider Brisbane community.” Greenspace’s Microfarm network now spans some of Australia’s most recognised hotel properties including Hyatt Regency Sydney, Sheraton Grand Sydney Hyde Park, Park Hyatt Melbourne, Langham Melbourne and Swissotel Sydney, as well as Sofitel, Greenbank SC and the W Hotel. Source: M Grove PR Find more food and drink news on Crumb Wire.

CJ Foods is using this week’s THE CJ CUP Byron Nelson PGA Tour event in Texas to push its Korean food brand bibigo to Western consumers. The brand, owned by CJ Foods, Korea’s largest food company, is running a large-scale presence at TPC Craig Ranch in McKinney from May 20 to 24, trading traditional advertising for in-person experiences that let consumers taste first and buy later. Two dedicated concession stands at Holes 7 and 17 serve exclusively bibigo-based menus to tens of thousands of tournament attendees, while an interactive brand hub called the bibigo Zone offers product sampling, social media engagement and giveaway mechanics designed to generate reach well beyond the tournament gates. The event also features a line-up of culinary talent developing exclusive menus using bibigo products. Chef Junghyun Park of two-Michelin-starred Atomix in New York, Iron Chef winner Chef Beau MacMillan and Chef Yong-wook Yoo, known from the internationally streamed Culinary Class Wars, each appear across the tournament week. The most significant element of the event is the soft launch of jari, a new premium traditional Korean liquor brand from CJ Foods, making its public debut at the tournament ahead of a formal US market entry in the second half of 2026. The jari cocktail menu features drinks crafted from traditional Korean liquors, including Moonbaesool and Gamuchi Soju, available at a dedicated booth and both bibigo concession stands, paired directly with the food menu. Jin Kim, Global CMO of CJ Foods, said, “By combining interactive fan experiences, world-class chef collaborations, and the exciting debut of our new traditional liquor brand, we aim to offer an unparalleled culinary journey that truly unlocks the essence of K-Food.” Now in its third year of sponsoring the Byron Nelson, CJ Foods has built bibigo into a brand sold across approximately 80 countries. The same sports-led approach is being applied in Australia, where CJ Foods Oceania uses major events to drive trial and build familiarity with the bibigo range, which is available at Coles, Woolworths and IGA. Find more food culture updates on Crumb Wire.

Italian chilli brand Bippi and LaManna supermarket have come together to create Casa Della Nonna – a pop-up museum dedicated to Nonno and Nonna’s house. Scheduled to kick off at LaManna’s Essendon Fields store from Saturday, May 23, Casa Della Nonna is born from a pretty personal place. Bippi founder Ben Circosta, an Italian grandson himself, started the chilli brand after his own Nonna’s handmade recipes inspired him to bring them to a wider audience. The pop-up is his love letter to Italian grandparents everywhere, recreating the sights, sounds and smells of their homes in museum format, from plastic-covered couches and religious paraphernalia to infinite doilies and the smell of home-cooked pasta. Informative plaques and interactive touchpoints tell the story and cultural significance behind each item. Circosta said, “We wanted to create an immersive experience that feels like stepping into a traditional Italian family home, with every detail reflecting daily rituals, routines and cosy familiarity. For visitors with Italian heritage, every element will bring fond memories and nostalgia. Those without Italian backgrounds will get a real sense of what it’s like to visit Nonno and Nonna’s house. It’s a playful tribute to everything we love about them.” To mark the launch, the first 100 visitors on May 23 will receive a free serving of homemade pasta, with a Spin the Wheel and a Taralli guessing game offering the chance to win Bippi products. Hawthorn Football Club player Massimo D’Ambrosio will also be there from 10 am to 1 pm with his Nonno, who will challenge customers to a game of Briscola. Beat him and you take home a free Bippi product. The pop-up runs during LaManna’s regular opening hours for six weeks, with product tastings and kids’ activities available throughout. On Saturday, June 13, customers who bring a grandparent to LaManna will receive a free coffee. Circosta said, “We invite all Melburnians to stop by and visit – whether you love Italian food, have an interest in Italian culture, or just want to experience something new, there’s something for the whole family.” Casa Della Nonna is at LaManna Supermarket, 10 English Street, Essendon Fields, VIC 3041. Source: LittleBIG Marketing Find more food retail updates on Crumb Wire.

Hungry Jack’s has named Uber Eats as its exclusive delivery partner in Australia, locking in a multi-year deal. As part of the new agreement, Uber will also power Hungry Jack’s own delivery channel, going beyond the Uber Eats app to support the brand’s broader delivery operation. The partnership builds on an existing relationship between the two, with Uber Eats already established as a key driver of Hungry Jack’s delivery growth in recent years. The deal is the latest in a string of exclusive partnerships Uber Eats has secured with major Australian food brands. Schnitz signed a multi-year exclusive deal with Uber Eats earlier this month and GYG announced its own exclusive partnership with the platform in January. The moves signal a broader push by Uber Eats to consolidate its position as the dominant delivery partner for Australia’s biggest quick service restaurant brands. Chris Green, CEO of Hungry Jack’s, said, “Delivery has become an increasingly important part of how our customers engage with Hungry Jack’s. Expanding our partnership with Uber Eats allows us to reach customers with the convenience, value and quality they expect from our strong Australian brand. This agreement supports our long-term focus on making Hungry Jack’s more accessible to customers wherever and whenever they choose to order.” Hungry Jack’s is currently one of Australia’s largest restaurant brands on Uber Eats, with its more than 450 restaurants reaching millions of Australians through the platform. Uber Eats covers more than 90% of the Australian population across over 120 cities and towns nationwide. Ed Kitchen, Managing Director of Uber Eats Australia and New Zealand, said, “Hungry Jack’s is an iconic Australian brand, and this partnership is all about making it even easier for customers across the country to get their favourites delivered fast and reliably. “We’ve built a strong partnership over a number of years, and we’re excited to keep supporting Hungry Jack’s as they continue to grow their delivery business and reach even more customers through Uber Eats.” Find more food and drink news on Crumb Wire.