
PopBox has launched a limited-edition collaboration with Wicked: For Good to coincide with the film’s digital at-home release. The promotion includes themed popcorn packs and a series of supermarket competitions offering replica props and movie-night prizes.
The collaboration is rolling out nationally, with exclusive prizes available through Woolworths, Coles and participating retailers.
Woolworths exclusive: Shoppers who purchase any PopBox product at Woolworths can enter to win The Grimmerie, a replica prop from Wicked: For Good valued at $8,500. The prize also includes a year’s supply of PopBox.
Coles exclusive: Customers who purchase PopBox at Coles can enter to win Glinda the Good Witch’s wand, a replica prop from the film valued at $6,500, along with a year’s supply of PopBox.
Nationwide competition: All PopBox purchasers nationwide can enter to win a movie-night bundle featuring an LG 4K UHD Smart Projector, LG Q Series Dolby Atmos Soundbar, an Apple gift card and a year’s supply of PopBox, with a total prize value of $3,582. Twenty runners-up will each receive a one-month supply of PopBox.
Mark Adamson, CEO of PopBox, said: “Wicked: For Good has captivated audiences across Australia, and this partnership gives us the opportunity to bring that joy and popcorn into the homes of PopBox fans across the country for their at-home watch parties.
“The drama and spectacle of Wicked: For Good align perfectly with PopBox, and we’re thrilled to see this limited-edition collaboration available in retailers for Aussies to pop, share and enjoy.”
The limited-edition PopBox packaging draws on the visual world of Wicked: For Good and is available at Coles, Woolworths and independent retailers while stocks last.
“We’re thrilled to partner with PopBox to celebrate our at-home digital release of Wicked: For Good and are excited for fans to enjoy a special movie-night experience,” added Poonam Kirkham, Vice-President of International Marketing, Universal Pictures Home Entertainment.
The collaboration includes PopBox’s Mega Butter, Butter, Sweet & Salty and Caramel Crunch flavours, which are available nationwide for an RRP of $4.
Source: Good Appetite
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