Pic’s Peanut Butter lovers get one-day crookie at Rustica bakeries

Source: Supplied

Pic’s Peanut Butter has teamed up with Melbourne bakery Rustica for a one-day-only collaboration to mark International Peanut Butter Day.

The partnership centres on a limited-edition Pic’s Peanut Butter and Popcorn Crookie, a hybrid pastry that combines elements of a cookie and a croissant.


The crookie has been developed by the Rustica team and will be sold during normal store opening hours.

“International Peanut Butter Day gives us an extra excuse to celebrate the humble peanut and the work we do at Pic’s Peanut Butter,” says Aimee McCammon, CEO of Pic’s Peanut Butter.

“Partnering with bakery icons Rustica felt like a natural fit, bringing together quality baked deliciousness and our much-loved peanut butter – a match made in heaven.”

As part of the promotion, Rustica’s South Yarra store will offer an additional giveaway, with the first 24 customers who purchase the Pic’s Peanut Butter creation receiving a free jar of Pic’s Peanut Butter to take home.

The item will be available for one day only across all nine Rustica locations on Saturday, January 24, while stocks last.

Source: Good Appetite

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Pallavi Mathur

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Pallavi Mathur is the founder and editor of Crumb Wire. She cut her teeth in PR before turning her lifelong passion for food into a full time gig. Pallavi brings readers a daily digest of what's hot in food and drink, covering restaurants, retail and features rooted firmly in food culture.

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