
Krispy Kreme is launching a limited-edition Original Glazed Cinnamon Scroll, bringing its take on the classic bakery staple to stores for a short run.
The scroll combines the brand’s signature dough with a cinnamon filling, hand-rolled and finished with its Original Glaze.
Earlier this year, the chain introduced its Matcha Moment collection, tapping into the #matchaholic trend across social platforms. The cinnamon scroll follows a similar pattern, reworking a familiar format into a limited release.
The range will be available for three weekends only, running Friday to Sunday from April 10 to April 28, with limited stock expected each day.
Krispy Kreme ANZ Chief Marketing Officer Aimee Cutajar says, “We know some of life’s best moments happen over something sweet – whether it’s a weekend coffee run with friends or a spontaneous treat with family. With this launch, we wanted to take a bakery staple everyone loves and give it that unmistakable Krispy Kreme glow-up.
“It’s the ultimate treat for your April weekends, designed to bring a little extra joy to your morning tea. We’re so excited for Aussies to grab a box, share the love, and let the good times roll!
The Original Glazed Cinnamon Scroll will be available at participating stores, excluding South Australia, as well as online.
Pricing is set at $6 per scroll or three for $16, with a Scroll and regular coffee combo available for $8.90.
Source: Sling & Stone
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