
Twisties and Capilano Honey have teamed up on a new Hot Chilli Honey flavour, bringing one of Australia’s biggest food trends to the snack aisle.
The limited-edition flavour combines Twisties’ signature crunch with Capilano Hot Chilli Honey, arriving as sweet-and-spicy flavours continue to gain traction with Australian consumers.
According to new research commissioned by Twisties, one in three Australians (33 per cent) believe sharing snacks is more intimate than going out for a fancy dinner.
More than one-third of Australians (36 per cent) say someone judging their spicy or indulgent food choices is an instant red flag, while 31 per cent would swipe left on someone unwilling to share their food.
Fifteen per cent of Australians say spicy food lovers make more exciting and adventurous partners. There’s science behind it, too: capsaicin, the compound responsible for chilli’s heat, triggers the same rush of adrenaline and endorphins associated with the early stages of attraction.
More than one in 10 Australians (12 per cent) admit they’ve felt a stronger physical bond with someone after sharing a spicy food experience, while 22 per cent say nothing makes them feel more connected to a date than sharing a bag of snacks on the couch.
Twisties Marketing Manager Michelle Sonnleitner said: “Following the fan-favourite success of Twisties Spicy Ramen, it was clear Australians weren’t ready to dial down the heat. And what better way to answer the call than by partnering with Australia’s iconic honey brand, Capilano, to create Twisties Hot Chilli Honey. Bringing together the perfect balance of sweetness and spice that reflects the adventurous spirit we’re seeing in both food culture and everyday connections.”
Capilano Senior Brand Manager Skye Giles said: “Australians are embracing sweet-and-spicy flavours like never before, and Capilano Hot Chilli Honey has been a big part of that trend. We’re thrilled to partner with Twisties to bring this flavour combination to an iconic Australian snack.”
Twisties is also putting the science of swicy attraction to the test, partnering with Merge Dating to host a Sweet and Spicy Singles Mixer on July 1 at Zeta Bar in Sydney’s CBD.
Twisties Hot Chilli Honey lands exclusively at independent grocers nationwide from June 29, before rolling out to other retailers nationally from August.
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