
Coca-Cola Australia has signed a three-year partnership with the National Rugby League as the official non-alcoholic ready-to-drink beverage partner of the NRL Telstra Premiership and NRL Telstra Women’s Premiership.
The deal marks a new chapter in the brand’s long-standing connection with the sport, spanning the full season across blockbuster clashes, State of Origin, the Finals Series and national team sponsorship for both the NRL and NRLW.
To mark the partnership, Coca-Cola has launched a 500ml NRL Superfan Edition can, now a permanent addition to its range.
Specially marked cans will unlock instant prizes and entries into a draw for one winner and seven friends to attend State of Origin 2026 Game 3 at Suncorp Stadium, with premium Open Air Box seating and $1,500 Visa travel cards per guest.
Later in the season, fans will also have the chance to win tickets to the Telstra Premiership NRL Grand Final.
The Superfan Edition cans are available now at participating service stations and convenience retailers including Ampol, Euro Garages, Metro Petroleum, Night Owl, Reddy Express, On The Run, Chevron and United Petroleum.
Andrew Abdo, CEO of the National Rugby League, said: “Coca-Cola is one of the most recognisable brands in the world, and it’s great to welcome them back to the NRL.
“Rugby league continues to grow right across Australia, New Zealand, the Pacific and beyond, and this partnership allows us to build on that momentum in new and creative ways. This partnership reflects the continued growth of our game and the strong value the NRL delivers for leading brands.”
Ahmed Rady, Vice President & General Manager, Coca-Cola Australia & New Zealand, added: “Rugby league is part of the fabric of Australian and New Zealand life. It’s where friends cheer side by side, families come together, and communities feel that shared pride.
“We’re excited to celebrate the game with fans all season long, and especially through experiences like State of Origin where the atmosphere is electric and unforgettable. It’s all about being there for the moments that matter, and we can’t wait to be part of those memories with the NRL and NRLW.”
Further details on fan activities, prizes and special events will be revealed throughout the 2026 season.
Source: Ogilvy PR
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