
After picking up serious hype overseas, Red Bull‘s Sudachi Lime and Cherry Sakura Sugarfree flavours are now hitting local shelves.
The two limited-edition releases are available now at 7-Eleven stores, ahead of a broader rollout across major retailers from August.
Sudachi Lime arrives as Red Bull’s Summer Edition in a summer sun yellow can, with a citrus profile that combines sour-sweet Japanese sudachi with lime, a hint of pomelo and citrus peel.
Cherry Sakura Sugarfree is the zero-sugar release, blending sweet cherry sakura with notes of almond and floral cherry blossom.
Both flavours have already built dedicated followings in international markets. Sudachi Lime has sparked online hype, while Cherry Sakura Sugarfree has had fans calling for it to become a permanent part of the Red Bull Editions lineup.
Red Bull athlete and Australian skateboarder Rome Collyer was among the first Australians to try the new Editions.
“Wow, I rate the Cherry Sakura Sugarfree version. It’s perfect for a 3 pm pick-me-up and tastes like a cheeky Cherry treat,” he says.
“As for the Summer Edition with Sudachi Lime, it’s probably my favourite Edition, ever. I’d drink that all day every day. Whenever it’s hot, this is the one to drink, for sure. It’s really refreshing.”
Across international markets, customers have taken to TikTok sharing rave reviews, including @colemansiegfriedreviews commenting on the flavour of Red Bull Cherry Edition Sugarfree: Cherry Sakura.
“I was expecting more of a candy cherry flavour. Oh no… This tastes exactly like if you were to reach your hand in a fresh bag of Cherries and just start tossing them back. This is a very fresh Cherry flavour… 9/10.”
On Red Bull Summer Edition: Sudachi Lime, TikTokker @capsnsnaxx said: “You definitely get that lime flavour up front, but it’s not like a regular lime; you get a citrus twist too. This is low-key refreshing. I’m giving this an 8.3 out of 10.”
Both releases deliver the same functional benefits of Red Bull Energy Drink, with Cherry Sakura offering the same Red Bull Energy Drink formula with zero sugar.
In Australia, the new flavours join Red Bull’s existing Editions range, which includes The Red Edition, The Tropical Edition, The Pink Edition Sugarfree, The Peach Edition, The Blue Edition and The Lilac Edition Sugarfree.
Red Bull Summer Edition: Sudachi Lime and Red Bull Cherry Edition Sugarfree: Cherry Sakura are available now at 7-Eleven stores, ahead of a broader rollout across major retailers from August.
Source: Wired Co.
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