
Subway is celebrating its 60th anniversary by launching an Australia-wide search for its biggest fan, offering a reward of free Subway orders for life, valued at $25,000.
For a shot at the grand prize, Subway Australia is asking fans to tag them in unique, creative content across Instagram, Facebook or TikTok under the hashtag #Fanversary. Suggested thought starters include singing a sub-inspired song, getting a Subway tattoo or filming a TikTok tribute – creativity is a must.
The new campaign is a celebration of Subway Footlong sub obsessions, quirky customisations, nostalgic lunch breaks and the flavour-filled memories that only Subway fans can understand.
Director of marketing for Subway Australia and New Zealand, Rodica Titeica, said this milestone is all about celebrating a sandwich legacy that’s still on a roll.
“Subway’s heritage is deeply rooted in more than just sandwiches – it’s always been about the people; the loyal lunchbreak regulars, the cookie lovers, the Sandwich Artists, and the Subway fans,” she said.
“We want to turn the spotlight on the legends who’ve loved us through every bite by celebrating the passion and personality they bring to the iconic Subway Footlong sub. Through #Fanversary, we’re giving every fan permission to share the beautiful, bold, and even downright brazen ways they express their love for Subway.”
“Crowning our biggest fan and serving them with $25k in prize money to eat Subway for life feels like the ultimate way to say a big footlong thank you.”
The #Fanversary competition opens on Monday, August 4 and closes on Sunday, August 17. The winner and official biggest fan of Subway Australia will be crowned on the brand’s global 60th birthday, Thursday, August 28.
Throughout August, the brand’s global birthday month, Subway Australia will also be popping up across the country with surprise and delight cookie giveaways.