
Taste Marketplace has launched as Australia’s first dedicated booking platform for food and wine tourism experiences.
For all the joy of planning a food weekend, the booking process has not always been as delicious. Finding a cellar door tasting, cooking class, market tour or long-table lunch in Australia has often meant jumping between booking sites, operator pages and general travel listings, with no guarantee the experience is actually bookable online.
Taste Marketplace is aiming to clean that up by bringing close to 200 food and wine experiences into one place, with new listings being added every week.
“Australia has some of the world’s great food and wine regions, yet booking those experiences has always been harder than it should be. Taste Marketplace is a platform built by foodies, for foodies,” says Erin Kramer, Founder, Taste Marketplace
The platform covers some of Australia’s best-known culinary regions, including the Barossa Valley, Hunter Valley, Margaret River, the Yarra Valley, the Mornington Peninsula and Tasmania, alongside city-based experiences in Sydney, Melbourne, Adelaide and beyond.
It also features a curated selection of Indigenous food experiences, highlighting native ingredients, bush tucker traditions and First Nations culinary knowledge.
The launch lands as food and wine tourism continues to become a serious part of the travel economy. According to the release, Australia records around 7.7 million winery visits each year, with food and wine tourism contributing more than $9.6 billion to the economy.
As for what is available to book, the platform spans winery and cellar door tours and tastings, paddock-to-plate and farm gate dining, cooking classes and masterclasses, guided food trails and market tours, long-table and degustation dining events, brewery, distillery and specialty producer experiences, and Indigenous food and bush tucker tours.
Operators are starting to come on board too, with Taste Marketplace drawing support from businesses looking for a more targeted way to reach travellers who are already searching for food and wine experiences.
Dave’s Travel Group is one of the operators listed on the platform, offering food-focused tours including wine tours to the Hunter Valley, food tours in Marrickville and Hobart, and a pub tour in The Rocks.
Gregg Peek, General Manager, Dave’s Travel Group, says, “Being listed on Taste Marketplace means travellers who are actively looking for food and wine experiences can find us easily. That kind of targeted visibility is genuinely valuable for an operator like Dave’s.
“These are visitors who already know what they want, and we get to be part of what they find. It’s the kind of platform the industry has needed for a long time.”
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