Toby’s Estate reveals top 10 OcToby’s Fest finalists, spotlights coffee culture resilience

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New research from specialty coffee roaster Toby’s Estate shows that despite the tightening of budgets and a drop in café visits, Australia’s coffee culture remains resilient.

The research found that while 61% of Australians say they’ve reduced their café visits this year, 60% still visit a café at least once a week, and nearly half know their barista by name.


Surveying more than 1,000 Australians, Toby’s Estate found that 92% of people drink coffee, with four in five grabbing at least one cup daily. A third (31%) would rather meet friends at a café than a bar or pub, while 38% say they’ve made a close friendship in a café. One in three have been on a café date, and one in ten met their partner in one.

To celebrate the connection between cafés and communities, Toby’s Estate has revealed the Top 10 finalists for OcToby’s Fest 2025, a nationwide competition recognising the cafés that bring people together through moments of kindness, chaos and caffeine.

From a runaway puppy rescue in Western Australia to a mystery love letter left behind in the Adelaide Hills, this year’s finalists highlight the qualities that make local cafés more than just coffee stops.

The Top 10 OcToby’s Fest finalists

Selected from more than 800 cafés across Australia, the ten finalists show the personality and community spirit that define the country’s coffee scene.

Xtract Coffee (Rockdale, NSW): Closing-time kindness and a staff member unknowingly rocking a chocolate moustache.

Rusty Rabbit (Concord, NSW): A pork belly mishap that brought out the fire trucks and left a lingering BBQ aroma.

Jack & Daisy (Pascoe Vale, VIC): A blind date that went spectacularly sideways – and somehow ended in marriage.

Coffee Escape (Coolaroo, VIC): A day of disasters, from ice machine floods to grinder breakdowns, survived with grit and a lot of towels.

The Smug Fig & Social (Stones Corner, QLD): A brunch debate turned love story that led to marriage, a baby and two French bulldogs.

Felix for Goodness (Brisbane, QLD): A café’s tribute to friendship, three loyal regulars and the cherished memory of John.

Orion Café (Yanchep, WA): A staff member rescued a runaway puppy mid-shift, returning a furry regular to its family.

Finlay & Sons (Inglewood, WA): When your biggest local celebrity is a bird called Pedro who insists on clocking in daily.

78 on Rundle (Kent Town, SA): A reminder that sometimes the ‘last customer out’ isn’t out at all.

Marshi’s Kitchen (Stirling, SA): A mysterious diner’s heartfelt love letter that became one of the café’s proudest moments.

Jody Leslie, General Manager at Toby’s Estate, said OcToby’s Fest is about shining a light on the human side of hospitality, the stories that make cafés more than just a place to get your daily flat white. “Whether it’s a laugh, a love story, or even a life lesson, these are the moments that remind us why cafés matter,” she said.

Public voting closes today, October 23, on Toby’s Estate’s website, where each finalist’s story has been filmed and shared nationwide. A total prize pool of more than $20,000 is up for grabs.

The OcToby’s Fest finalists prove that even as Australians cut back on lifestyle, coffee culture and the community around it continue to pour strong.

Find more food and drink updates on Crumb Wire.

Pallavi Mathur

pallavim9893@gmail.com

Pallavi Mathur is the founder and editor of Crumb Wire. She cut her teeth in PR before turning her lifelong passion for food into a full time gig. Pallavi brings readers a daily digest of what's hot in food and drink, covering restaurants, retail and features rooted firmly in food culture.

https://crumbwire.com/

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