
Tupperware is back in Australia, with the iconic kitchenware brand returning to local shelves for the first time since its temporary exit from the market.
The kitchenware brand first arrived in Australia in the early 1960s, becoming a household name through its famous parties, colourful containers and that unmistakable airtight seal.
After ceasing local operations in December 2024, the brand is now returning to Australian shelves with a new range spanning storage, meal prep, lunchboxes, and water bottles, featuring designs made for fridges, pantries, freezers, microwaves, school lunches, and life on the go.
Tupperware Australia Distributor’s Director of Sales and Head of Product, Daniel Grundmann, said the brand’s return taps into a long history with Australian households.
“For 60 years, Tupperware has been a fixture in Australian kitchens, and for so many of us, it’s tied to memories of family dinners, school lunches and the unmistakable pop of a perfect seal.
“We’re thrilled to bring that legacy back with a range that holds onto everything people loved about the original while being built for the way Australians cook, store and live today.”
The lineup includes new colours, sizes and designs made using durable materials free from BPA, PFAS, PFOA and PTFE.
The Tupperware Australia range includes:
Modular – Stackable, airtight containers and bowls with clear-view windows, made to maximise fridge and pantry space, keep food fresher for longer and bring more organisation to everyday storage.
Freezable – Flexible, airtight containers with an arched base for faster, even freezing, made to prevent freezer burn and keep the freezer organised.
Microwavable – Heat-resistant containers with a steam-release valve and secure lids, made for mess-free reheating and portioned meal prep.
Heritage – Classic Tupperware storage solutions featuring the brand’s iconic sunburst lid and instant seal, made for prepping, storing and serving.
Original – The all-purpose Tupperware bowl that dates back to 1946, featuring an airtight, leak-proof seal and easy-open lid for prepping, storing, serving and transporting meals.
Divided – Compact three-compartment containers with an airtight lid, made to keep meals fresh and portioned for lunches, snacks and life on the go.
Eco – Durable, leak-proof water bottles with an ergonomic, easy-drink design, made for hydration at work, school, the gym or on the go.
The Australian relaunch arrives as Tupperware celebrates its 80th anniversary globally.
The brand traces its origins to the 1940s, when chemist Earl Tupper was inspired to create an airtight seal for plastic containers, a breakthrough that changed how food was stored, served and prepared around the world.
“Aussie Tupperware fans have been beating the door down for the iconic brand to return, and we know they’re going to love the new range. It heroes the iconic designs the brand is known for, while incorporating new, fun colours and features that reflect our belief that food storage doesn’t have to be boring”, Grundmann said.
The Tupperware range is now available in-store and online.
Source: Zonnio’s & Hunt
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