
After 13 years and 10 venues in WA, Varsity is making its first move east with a 2,800-square-metre Ringwood venue built for burgers, beers, live sport, bowling and arcade chaos under one roof.
Opening on November 13 in the former Jooce nightclub site, Varsity Ringwood will have a licensed capacity of 1,100, making it the brand’s biggest venue yet.
A 70-foot bar pouring 52 taps sits at the centre of the space, surrounded by more than 30 screens, including three mega screens dedicated to live sport.
The arcade alone covers 440 square metres and has more than 70 games, with 27 appearing at a Varsity venue for the first time. Hydraulic racing games, virtual reality, coin pushers, ticket and prize games sit alongside Pokémon and Metallica pinball, with a walk-through prize shop at the exit stocked with collectables, figurines, skate decks and movie memorabilia.
Eight tenpin bowling lanes sit beneath a full-width HD LED video wall, while a dedicated pool room keeps a little of Varsity’s old-school dive-bar DNA in the mix. Three separate function spaces have also been built for private events, watch parties and sports team functions.
Varsity Head of Marketing Abby Rohde said the idea was to bring the full Varsity experience together in one place.
“Varsity has been built around creating epic experiences. Whether you’re here to catch the game, get stuck into a burger, challenge your mates in the arcade or settle in for a big night, we bring it all together.”
Large-scale murals by artist Michael Hartley run through the venue and across the exterior façade, giving the new site its own look rather than simply transplanting the WA venues into Melbourne.
“Ringwood is a massive milestone for us. Every part of this venue has been designed to deliver the ultimate Varsity line-up,” Rohde said.
Varsity’s American-style burgers and bar classics are making the trip east too, alongside the rotating Burger of the Month that has become known for limited-edition collaborations and slightly unhinged builds.
With two free car parks offering more than 100 spaces, the venue is set up for everything from a quick burger and a game to a full night of sport, bowling, arcade runs and drinks.
Opening weekend
Varsity Ringwood opens on Friday, November 13, with live art from Sindy Sinn, $8 pints during Happy Hour from 5 pm to 6 pm and DJs playing from 6 pm to 10 pm on both Friday and Saturday. Arcade giveaways will run across the weekend.
Machine will be live screen printing from 3 pm on Saturday, with a Varsity Lager pint and shirt combo available for $40, while a Red Bull Replica Formula 1 Car will be parked inside the venue for the full opening weekend.
Source: Kate Co.
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