
Voulez Vodka has launched in Victoria, marking a new ultra-luxury spirit created in partnership with Geelong-based Anther Distillery.
Founded by French-born entrepreneur Tamara Craig, the brand is positioned as a personal project shaped by resilience, refinement and modern femininity, created in collaboration with the small-batch distillery. The partnership brings together French savoir-faire with hyper-local Australian production, grounding the product in both origin and process.
“I was raised on what I like to call three Cs: couture, champagne and croissants,” says Craig. “It’s brought me an innate understanding of elegance and of course, a touch of French ‘je ne sais quoi’, so that each bottle is more than simply a spirit to enjoy, but an experience to bask in and toast life’s defining moments.”
Textural and buttery smooth
At its core, the vodka is built on a commitment to quality, using a bespoke blend of locally sourced potatoes and Australian wheat.
A rich potato spirit is cooked, fermented and distilled before being blended with a clean wheat distillate and distilled again to achieve its final profile. The calibre of the ingredients removes the need for filtration, allowing the spirit to retain its full character, depth and natural clarity.
The result is a vodka that presents textural and buttery-smooth, with a delicate sweetness and a clean finish designed to work across a range of serves, from martinis to a simple pour over ice.
Beyond the liquid
Voulez Vodka is framed as being born from a promise and shaped by personal transformation, aimed at a new generation of luxury consumers drawn to provenance and meaning as much as craftsmanship. Each bottle draws on cues from French culture and high fashion, positioning it as both product and object.
The collaboration with Anther Distillery underpins the technical side of the release. Known for its precision-led, small-batch production and sustainability focus, the Geelong-based distillery brings a level of detail and control that is less common in a category often dominated by large-scale output.
Within the distillery, the spirit is developed under the guidance of lead chemist Dervilla McGowan, whose approach combines technical precision with a more intuitive understanding of flavour.
Launched as a limited release, Voulez Vodka sits at the top end of the market, aimed at premium venues and drinkers looking for a vodka with both substance and story.
Source: Modern Currency
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