
American burger chain Wendy’s has announced plans to launch an ambitious, but ‘immersive’ flagship in Sunny Brisbane this October.
Described as the brand’s first immersive concept in Australia, the Haus of Wendy’s marks a significant step in the rollout of 200 restaurants nationwide over the next decade, with the next wave of openings scheduled for 2026.
The venue will feature several themed rooms designed to reflect the brand’s identity, alongside its standard menu of never-frozen beef burgers, chicken tenders and the iconic Frosty dessert.
Corina Black, Chief Marketing Officer at Wendy’s ANZ, says: “This is about embedding Wendy’s into the cultural fabric of Australia. Our Brisbane flagship sets the tone for the decade ahead, a brand experience that’s fresh, premium, and unapologetically bold.”
Wendy’s: Take two
Wendy’s had previously attempted to launch down under back in the 70’s, but pulled out of the market less than a decade later.
But when the chain reintroduced itself with the opening of its first Australian store on the Gold Coast in January 2025, Queenslanders were quick to fetch their car keys.
TikTok creator @russ.eets raised his eyebrow at the signature square patties as he compared the burgers to other Aussie burger chains like Betty’s Burgers, Hungry Jacks and Maccas. “It’s pretty good, just like an American burger…crispy bacon, good cheese,” he said.
“When I ordered, I didn’t want to go too crazy, just in case it was hyped for no reason, but to my disappointment, I actually really enjoyed it,” another creator, @talishaspery, claimed in jest.
The upcoming Brisbane flagship, called the ‘Haus of Wendy’s,’ will open in the CBD with a blue façade overlooking King George Square.
Richard Wallis, President of Flynn Group Asia Pacific – Wendy’s franchise operator – said the Brisbane flagship represents more than just another restaurant.
“This flagship is a statement of intent. Brisbane is one of Australia’s most dynamic cities, and the perfect stage to show how Wendy’s stands apart, with quality food, an immersive experience, and a brand that’s impossible to ignore.”
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