
Whittaker’s has brought its Slab chocolate range to 7-Eleven Australia, making the bars available through convenience stores nationwide.
The rollout makes it easier than ever for shoppers to find Whittaker’s chocolate, with the range being stocked across 7-Eleven’s national store network.
Designed as a smaller-format bar, the Slab range is aimed at on-the-go purchases such as commutes, road trips and mid-afternoon snack stops.
The range is available in four flavours: Creamy Milk, Almond Gold, Coconut Slab and Peanut Slab.
“Whittaker’s Slabs are designed for those small, everyday moments where you want something genuinely satisfying,” says Holly Whittaker, co-COO of Whittaker’s.
“Launching Slabs into 7-Eleven makes it easier for Chocolate Lovers to enjoy the quality and care we put into our chocolate – whether on the road, on a break, or simply to treat yourself, and we’re excited to now be available in 7-Eleven stores nationwide.”
Rob Kirby, General Manager of Merchandise at 7-Eleven Australia, says: “Partnering with a globally renowned brand like Whittaker’s allows us to deliver meaningful innovation across our national network. The Slabs have launched strongly, with early sales and customer response exceeding expectations.
“This is exactly the kind of offer that builds everyday relevance while reinforcing 7-Eleven’s ambition to be Australia’s destination for innovation in confectionery and snacks.”
Arguably New Zealand’s most cherished export, Whittaker’s chocolates have been available to Aussie chocoholics via major retailers and supermarkets thus far. This new partnership marks a welcome step in the brand’s expansion in the local market.
Whittaker’s Slabs are now available in 7-Eleven Australia stores nationwide for an RRP of $4.00.
Source: Good Appetite
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