
Fanta has teamed up with Universal Pictures and Blumhouse ahead of Halloween, with three horror favourites now appearing on cans across Australia. Chucky, Freddy Fazbear (Five Nights at Freddy’s 2) and M3gan (M3GAN 2.0) front the limited-edition Fanta Halloween Collection, which is rolling out nationwide through September and October.
The range also introduces a new flavour – Chucky’s Punch – alongside refreshed packaging across the Fanta line-up. This new flavour of Fanta is available nationwide from today alongside the three horror icons on cans across the Fanta flavour range.
Portraits include Chucky on Chucky’s Punch; Freddy Fazbear on Orange and Orange Zero Sugar and M3gan on Lemon. Fans can get more from the characters by scanning the QR code on the side of cans to access exclusive content and experiences.
“This partnership is all about celebrating the excitement that horror fans live for,” said Martyn Ferguson, senior director of marketing at Coca-Cola Australia and New Zealand. “We’re bringing these characters to life in a way that’s both collectible and fun, giving fans a new way to embrace their favourite infamous icons this Halloween.”
Fans can scan QR codes on cans to unlock exclusive content and experiences, part of a wider campaign that will see the characters appear across retail, vending and in-person activations in the lead-up to Halloween.
The launch also ties into Universal’s horror slate, following the release of M3GAN 2.0 and ahead of Five Nights at Freddy’s 2, opening in cinemas 4 December.
The Fanta Halloween Collection is available now and will run nationwide across convenience stores, petrol stations and partnering retailers until the end of October.
Source: Ogilvy PR