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Creator Profile: Casey-Lee Lyons on fuss-free recipes, women’s wellness and building Live Love Nourish

Crumb Wire
September 3, 2025
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Tags: Profile
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Casey-Lee Lyons, the nutritionist and naturopath behind @livelovenourishaus, has built a loyal community around simple recipes and practical wellness advice. Her content blends nutrition know-how with everyday realness. In this profile, she tells Crumb Wire about her path into content creation, the juggle of running a solo business, and why authenticity always comes first.

Let’s start with the basics – What are your handles:  


You can find me on Instagram @livelovenourishaus or Facebook @livelovenourish or via my  website livelovenourish.com.au  

How would you describe the content you create?  

I create feel-good, fuss-free recipes and wellness inspiration that empower women to feel energised, nourished, and reconnect with their inner glow. My content combines nutritionist-backed advice with real-life practicality -think hormone-friendly meals, gut-loving recipes, better-for-you swaps and simple lifestyle habits that support your health without the overwhelm. 

I’m all about keeping it real -meals that are vibrant, nourishing, and totally doable. Simple, wholesome food and sustainable wellness habits to help you feel good and glow from the inside out. 

Tell us about your creator journey so far.  

My journey began over a decade ago, as a new mum with a newborn on my hip, a nutrition qualification in hand, and a passion for inspiring others to live a healthier, more nourished life. What started as sharing simple recipes from my kitchen quickly grew into a community of like-minded women seeking realistic ways to feel their best.  

Fast forward 10 years and I now create for national and international brands, developing nutritionist-approved recipes and relatable content that resonates with women juggling family, health, and hormones.

It’s been an incredible journey of growth, creativity, and purpose. I feel grateful to combine my love of food, wellness, and storytelling into content that helps women reclaim their energy, confidence, and vitality – one nourishing bite at a time. 

What have been some of your biggest achievements and challenges along the way? 

One of my proudest achievements is turning a passion for nutrition and wellness into a career where I inspire and support women daily. I’ve been published in The Australian Women’s Weekly Cookbook, featured in national magazines, appeared in the media, cooked on TV, and most recently spent an unforgettable day in the MasterChef Australia kitchen cooking a  Mystery Box challenge – a true pinch-me moment! 

The biggest challenge? Doing it all – often solo. From recipe creation and content production to running a business and raising a family, it can feel like spinning many plates. There’s no big team behind the scenes – just me wearing all the hats (and usually washing all the dishes too).

Like many women, especially mums, I’ve learned to hold space for my passion while showing up for family and myself. The juggle is real, but I’m driven by purpose. 

How has the social media food scene changed since you started? What do you love  (or not love) about where it’s heading?  

When I started over 10 years ago, Instagram was new and all about perfectly styled static images and curated feeds. Now, it’s shifted to real, relatable video content – from behind-the-scenes recipe reels to unpolished moments from daily life. And I love it! 

What excites me most is how much more community-driven the platform has become. It’s no longer just about what’s on your plate – it’s about connecting through food, sharing stories,  and creating content that feels supportive and authentic. There’s so much power in showing up real and helping others feel seen and inspired by everyday moments. 

Of course, the pace can be overwhelming with constant changes, but overall, I love where it’s heading. It’s less about perfection, more about impact, connection, and celebrating food as a tool for wellness and joy. 

What do you wish people understood better about content creation?  

That it’s so much more than snapping a pretty photo or filming a quick reel! What you see in a 15-second video or post often takes hours – sometimes days – of work behind the scenes. 

From brainstorming concepts, recipe testing (and re-testing), styling, filming, editing,  writing captions, SEO optimisation, to engaging with the community – it’s a full creative and strategic process. Add juggling multiple platforms, brand collaborations, and staying on top of trends, and it’s easy to see how content creation becomes a full-time (and then some!) role. 

It’s a true labour of love. While it takes energy and heart, the reward is creating content that genuinely helps people feel confident in their kitchens, nourished in their bodies, and inspired to prioritise their health. That’s what keeps me showing up. 

 Which food creators or pages are you following right now?  

I love following creators who inspire with real, nourishing food – wholesome family meals,  wellness-friendly recipes, or beautifully styled dishes that still feel achievable. Some of my  favourites are: 

@emthenutritionist – She shares trending healthy meals in a fun, no-fuss format. 

@theoliviajackson – For relatable gluten-free food moments and keeping things real in the kitchen and home.  

@lizthedietitian – for family-friendly wholesome meals  

What’s your foodie top-tip?  

Be authentic, find your own flavour, and stay in your lane. In a world of trends and quick wins, nothing beats showing up as you. Whether you’re creating content or cooking in your kitchen, trust your instincts and lean into what feels aligned – your passion, your style, your values.

People connect with realness. So share the recipes you genuinely love, use ingredients that nourish you, and don’t overthink it. Don’t be afraid to keep it simple. That’s where the magic  (and the most meaningful connection) happens. 

And finally, what do you enjoy doing outside of work and content creation?  

I love getting outdoors – chasing waterfalls, exploring hidden nature spots, or just soaking up fresh air on bushwalks. Being in nature is my ultimate reset and source of inspiration. 

I also treasure quality time with family and friends – sharing meals, laughs, and simple moments that remind me why nourishing your body and soul matters so much. These adventures and connections keep me grounded, energised, and endlessly grateful. They’re a huge part of the vibrant, balanced life I share with my community. 

Crumb Wire

pallavi@crumbwire.com

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