
For anyone who loves eating but hates the nightly admin of getting dinner on the table, HelloFresh has found a potential kitchen hack: put on the right playlist.
New research from HelloFresh suggests music is helping Australians find their flow in the kitchen, with 31 per cent saying it helps them enter a “flow state” while cooking, where they feel more focused, confident and instinctive.
The finding lands in the middle of a very real midweek dinner problem. More than half, 53 per cent, of young Australians see dinnertime as a chore rather than a chance to relax, while 58 per cent say the weeknight rush makes cooking harder to enjoy.
For plenty of people, the hard part starts before a pan even hits the stove. Half of young Australians struggle to find time for meal planning, grocery shopping and recipe discovery, while 58 per cent struggle to come up with fresh dinner ideas.
Psychologist Anastasia Hronis said that kind of fatigue can change the way people experience cooking, especially by midweek.
“For many people, especially by midweek, fatigue and decision fatigue can make cooking feel like another task to get through rather than something to enjoy,” she said.
“This is reflected in HelloFresh’s research, which found more than half (53%) of young Australians see dinnertime as a chore.
“However, small changes can have a big impact. Emotional state influences how the brain perceives effort and reward, meaning something as simple as having meals pre-planned, having the ingredients to hand and putting on the right music can make cooking feel more enjoyable.
“In fact, 76 per cent of Australians aged 25–34 say music transforms cooking from a chore into an enjoyable activity.”
Dinner dread, but make it a soundtrack
To help Australians get into that headspace, HelloFresh has developed three Spotify playlists to match its menu, each designed to mirror recent food trends and make dinner feel a little less like another box to tick.
The idea is not that a playlist magically solves the mental load of dinner. It is more that music can act as a cue to switch gears, helping the brain move out of workday chaos and into something slower, more sensory and more enjoyable.
For younger Australians, that shift already seems to be happening. HelloFresh’s research found 76 per cent of 25–34-year-olds and 69 per cent of 18–24-year-olds say music makes cooking more enjoyable.
More than half of Australians say music helps them feel creative and energised while cooking, while 44 per cent say it creates a sense of calm in the kitchen. Among 25–34-year-olds, 61 per cent say music also makes them feel more confident when cooking.
Hronis suggested reducing the decisions around dinner can free up more energy for the cooking itself.
“This might mean planning meals in advance, using a service such as HelloFresh to remove some of the decisions around recipes and ingredients, or simply deciding on the week’s dinners before the week begins,” she said.
“Music can also help regulate mood quickly, while reducing decision-making lightens the mental load carried in from the day.”
In other words, fewer decisions, fewer missing ingredients, and a playlist that fits the mood can make dinner feel less like survival mode.
The kitchen has a genre preference
The research also suggests Australians are starting to think of music as part of the meal itself.
Half of Australians aged 18 to 24 believe certain meals deserve the right soundtrack. Pop is the go-to cooking genre for 40 per cent of Australians, followed by rock at 29 per cent, R&B and soul at 18 per cent, country at 15 per cent and classical music at 15 per cent.
That is where HelloFresh’s Wok & Pop playlist comes in, with the brand using music to help turn dinner dread into dinner flow.
Hronis said music can help create the right conditions for a flow state by influencing mood, energy levels and expectations.
“Choosing a playlist that complements the cuisine you’re cooking and enjoying, whether that’s upbeat K-pop for Korean-inspired dishes or laid-back acoustic tracks for a comforting meal, can help create a stronger sense of occasion and make cooking feel more immersive and enjoyable,” she said.
She also said paying attention to the sounds, smells, textures and flavours involved in cooking can help anchor people in the present moment.
“Flow happens when we’re fully engaged in the present moment,” said Hronis.
“HelloFresh’s research shows more than half of Australians feel creative and energised when listening to music while cooking, making it a useful tool for bringing more attention and enjoyment to the task.”
The research was commissioned by HelloFresh in conjunction with Pureprofile and conducted online in June 2026, based on a nationally representative sample of more than 1,000 Australians.
Source: We Are Different
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