New RSPCA standard could shift welfare expectations for Australian chicken

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The RSPCA has released a new higher welfare standard for meat chickens, giving Australian producers a certification pathway to meet the globally recognised Better Chicken Commitment for the first time.

The new top-tier standard targets some of the biggest welfare concerns in chicken meat production, including rapid growth, live shackling, crowded sheds and limited access to natural light.


It comes with major industry implications. More than 97 per cent of Australian meat chicken production is currently RSPCA Certified, while all large-scale production uses fast-growing breeds.

Alliance Strategy Director Dr Bidda Jones said fast-growing breeds, crowded sheds and live shackling are still common across the Australian chicken industry.

“Fast-growing breeds which suffer high rates of pain, injury and illness, birds crowded together unable to move freely, and live shackling prior to slaughter are prevalent throughout the Australian chicken industry, including in current RSPCA Certified supply chains,” said Dr Jones.

“While the base RSPCA Standard will still allow these practices, the release of higher welfare requirements offers a practical pathway for chicken farming practices to match current science and community expectations for animal welfare.“

The Australian Alliance for Animals, one of 15 leading animal welfare organisations backing the Aus-NZ Better Chicken Commitment, says the new standard could improve the welfare of hundreds of millions of chickens farmed for meat in Australia each year.

The Better Chicken Commitment is a global animal welfare initiative focused on reducing the biggest causes of suffering in chickens raised for meat. Its requirements include higher welfare, slower-growing chicken breeds, more space and natural light inside chicken sheds, and more humane and reliable slaughter methods.

The RSPCA’s new higher welfare level also follows research commissioned by the Australian Alliance for Animals in February 2026, which found seven in ten Australians consider the current way chickens are bred, farmed and slaughtered unacceptable.

The independent nationally representative survey looked at three key parts of meat chicken production.

It found 78 per cent of Australians think selectively breeding chickens to reach market weight in 35 days, leading to difficulties with walking and standing, is unacceptable.

Another 83 per cent said keeping tens of thousands of chickens inside sheds at high stocking densities with no access to daylight is unacceptable, while 74 per cent said suspending chickens upside down by their legs before stunning them in an electrified bath is unacceptable.

“These results demonstrate that, despite the wide uptake of certification labels, the chicken industry is failing to meet public expectations for animal welfare,” said Dr Jones.

“The good news is that there is an alternative. The Better Chicken Commitment requires higher welfare, slower growing chicken breeds, more space and natural light inside chicken sheds, and more humane and reliable slaughter methods.”

According to the Australian Alliance for Animals, the new RSPCA standard creates a practical pathway for chicken farming practices to better align with current animal welfare science and community expectations.

The release also puts pressure on food businesses that position themselves as animal welfare leaders, with more than 640 businesses globally already committing to the Better Chicken Commitment.

Better Chicken Commitment Campaigner April Broadbent said the global shift was already underway.

“With over 640 commitments from food businesses to date across the world, there is a clear trend away from fast-growing chicken breeds and towards the Better Chicken Commitment as the baseline for animal welfare,” said Broadbent.

“Australians are horrified by current industry practices and want higher animal welfare standards. The RSPCA’s new higher level is the only certification standard that addresses the significant welfare problems associated with selecting chickens for extreme growth, a key step towards meeting consumer expectations for chicken welfare.

“Food businesses that claim to be leaders in animal welfare now have a clear pathway to adopting the Better Chicken Commitment – if they don’t take up this opportunity, their customers will be asking why.”

For consumers, the shift could also make welfare labels easier to read more critically. While RSPCA certification is already widely used across the Australian chicken industry, the new higher level is the first RSPCA certification standard in Australia to address the welfare issues linked to selecting chickens for extreme growth.

Find more food and drink news on Crumb Wire.

Pallavi Mathur

pallavim9893@gmail.com

Pallavi Mathur is the founder and editor of Crumb Wire. She cut her teeth in PR before turning her lifelong passion for food into a full time gig. Pallavi brings readers a daily digest of what's hot in food and drink, covering restaurants, retail and features rooted firmly in food culture.

https://crumbwire.com/

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