Box Divvy calls out grocery delivery mark-ups after CHOICE pricing study

Source: Supplied

A new report by consumer advocacy group CHOICE has found that groceries ordered through delivery apps like Uber Eats, DoorDash and Milkrun can cost up to 40% more than in-store.

The comparison of 13 everyday grocery staples revealed that prices were on average 11% higher through delivery apps, with some items, including ice-cream and dairy, reaching up to 40% more once delivery and service fees were added.


Community grocery network Box Divvy says the findings highlight how the so-called convenience of delivery apps is costing Australians more than just money.

“Every mark-up on basic groceries doesn’t just hit household budgets, it fuels a food system that leaves farmers squeezed and communities disconnected,” said Jayne Travers-Drapes, Co-Founder of Box Divvy. “People are paying more, eating more ultra-processed foods, and losing touch with where their food comes from.”

“When you compare that 30% saving with CHOICE’s finding that grocery items on delivery apps are around 11% more expensive on average, and up to 40% higher for some products, the gap is striking,” Travers-Drapes said.

“It’s proof that convenience has become too costly, for our wallets, our health, and the people who grow our food.”

Operating as a modern co-op, Box Divvy connects neighbours through local hubs to share orders of seasonal produce and pantry staples. The approach aims to keep household costs down while maintaining fair prices for farmers.

Box Divvy’s network continues to expand across Victoria, NSW and the ACT, with most hubs managed by local residents, often from their own garages, creating a simple way for communities to reconnect over food.

Box Divvy’s pricing is designed to be transparent and consistent – members pay the same price across regional, metropolitan and city areas within each state, the brand claims.

“True convenience should mean having good food that’s affordable, fair and close to home, not another inflated delivery fee on a packet of chips,” Travers-Drapes said.

As part of its response to the CHOICE findings, Box Divvy is encouraging Australians to rethink what convenience really means.

The team’s advice includes checking the real cost of delivery services, choosing fresh and seasonal produce over ultra-processed foods, supporting local suppliers and finding ways to shop with the community to reduce waste and rebuild connection.

Source: Lanham Media

Find more food retail updates on Crumb Wire.

Pallavi Mathur

pallavim9893@gmail.com

Pallavi Mathur is the founder and editor of Crumb Wire. She cut her teeth in PR before turning her lifelong passion for food into a full time gig. Pallavi brings readers a daily digest of what's hot in food and drink, covering restaurants, retail and features rooted firmly in food culture.

https://crumbwire.com/

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