
Australian Organic Awareness Month (AOAM) is back with the mission to tackle misconceptions about organic and highlight the real benefits of certified organic products.
Three Blue Ducks co-owner, Darren Robertson and Saturday Night Pasta founder, Elizabeth Hewson, are backing the initiative run by peak body Australian Organic Limited (AOL), which aims to show that organic food isn’t the elite or expensive choice Aussies think it is. With simple swaps, consumers can shop in confidence knowing that their baskets are free of nasty synthetic chemicals and better for their health and planet.
Hewson says organic is about making good choices in an accessible way.
“Organic isn’t about being perfect or expensive, it’s about making small, everyday swaps that add up to better choices for your health, planet and future generations,” she says.
While supermarket shelves are often filled with glossy, oversized produce, Robertson says looks can be deceiving.
“The most delicious and nutritious food isn’t always the prettiest. Nature is meant to be diverse, and that’s where the gold is. Organic produce that looks a bit different is often the most delicious,” he says. “Achieving certification is a huge milestone and one that should be celebrated. These farmers invest in their land to bring beautiful ingredients into kitchens across Australia.”
Both chefs have been long-term supporters of cooking organic and have each developed recipes using organic ingredients in honour of the AOAM.
Clearing the confusion
Jackie Brian, CEO of Australian Organic Limited, says there is still a misconception that organic food is expensive or hard to access. With shoppers increasingly seeking out organic, she warned that confusion is still rife.
“One in three Australians has already been misled by products that claimed to be organic but weren’t. With more than half of businesses making questionable environmental claims and hidden coatings like Apeel raising consumer concerns, certification is the only way shoppers can be sure they’re buying the real thing.”
Organic Awareness Month is Australia’s largest campaign celebrating the certified organic industry. It aims to increase awareness of the health and sustainability benefits of organic products and highlight the importance of looking for the certification mark when shopping.
This year’s campaign will launch with the prestigious Organic Awards on September 3, recognising innovation and excellence across the organic industry.
The 2025 campaign is proudly supported by The Organic Milk Co as principal sponsor, along with major sponsors Bellamy’s Organic, Harris Farm Markets, Hewitt, Bean Alliance and Cell Squared.
Held annually each September, Organic Awareness Month spans all categories of certified organic products, from fresh produce and packaged food to skincare, textiles and homewares.
Source: Papaya PR
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